- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Buick Ads Make Fun Of Brand Awareness Issue
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayt ...
- Men's Final Four Generates Big Games, Big Moments, Big Money
Marketing: Sports, Barry Janoff - Tuesday, March 25, 2014
Among the major sports events that cities clamor to host are t ...
- TuneIn Airs NCAA Championship Coverage, Sports Events
MediaDailyNews, Erik Sass - Friday, March 21, 2014
TuneIn, a live radio online listening service, is getting play-by-play coverage ...
- HelloWorld Develops 'Seed' Campaign For Scotts, Lowes
MAD, Larissa Faw - Thursday, March 20, 2014
And they're not talking just grass seed either. For many lawn growe ...
- AT&T NCAA Tourney To Tout Network
Marketing Daily, Aaron Baar - Thursday, March 20, 2014
AT&T is taking advantage of its status as an NCAA partner (a ...
- Enterprise Rent-A-Car Launches March Madness Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 19, 2014
Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship wi ...
- Dish TV Animates Its Hopper
Marketing Daily, Aaron Baar - Tuesday, March 18, 2014
The company is encouraging its employees to take "bracket breaks" to wat ...
- Northwestern Mutual Bets Big On NCAA Sponsorship
MAD, Larissa Faw - Monday, March 17, 2014
The firm's media shop, Publicis Groupe's Spark, helped orchestrate the package, whi ...
- CDW Helps Companies Achieve 'Smart Growth'
Marketing Daily, Aaron Baar - Monday, March 17, 2014
"The technology is evolving, and the challenges are evolving and we're helpi ...
- The March Of Madness: Apple TV Is Unveiling ACC Sports App
VidBlog, P.J. Bednarski - Monday, March 17, 2014
With six schools going to "the big dance" as somebody (not m ...
- Bud Light Extends Super Bowl Promotion To NCAA
Marketing Daily, Tanya Gazdik - Monday, March 10, 2014
Bud Light is joining the madness and extending the Bud Light Hot ...
- NCAA Slam Dunks $1.1B In Ad Revs
MediaDailyNews, Wayne Friedman - Monday, March 10, 2014
Advertising revenue for the three-week-long NCAA Men's College Basketball Tournament totaled $1. ...
- LG 'Glides' Into March Madness Tourney
Marketing Daily, Aaron Baar - Thursday, March 6, 2014
The electronics brand has enlisted former Houston University standout and former Houst ...