- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, April 25, 2016
NBA topped Facebook, Twitter and Instagram earning the brand the top sp ...
- March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand
Television News Daily, Joe Mandese - Wednesday, April 20, 2016
In a good year, the month of March provides a spark ...
- NBA Scores Big TV Ad Gains
Television News Daily, Wayne Friedman - Friday, April 15, 2016
National TV advertising revenue for the just-completed 2015-2016 NBA regular season witness ...
- NEW! Kobe Bryant Conducts A Choir Of Haters In Retirement Ad For Nike
Out to Launch, Amy Corr - Thursday, April 14, 2016
To celebrate Kobe Bryant's retirement, Nike Basketball gathered all his haters ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 14, 2016
NBA earned the No. 1 spot on the leaderboard as the regul ...
- NCAA Extends March Madness For CBS, Turner With Higher License Fee
Television News Daily, Wayne Friedman - Tuesday, April 12, 2016
The eight-year, $8.8 billion extension of the deal, which includes TV a ...