- NBA Sponsorship Dollars Jump 8% in 2015-16 Season
MAD, Steve McClellan - Wednesday, June 29, 2016
Sponsorship spending on the National Basketball Association and its 30 teams total ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 29, 2016
Chaos in the DEI today. Jack Daniel's made a leap into seco ...
- State Farm, Foot Locker, Tissot Link To NBA Draft
Marketing Daily, Tanya Gazdik - Wednesday, June 22, 2016
With the NBA Finals barely in the rear-view mirror, a slew ...
- Foot Locker Ads Focus On NBA Draft Stars
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2016
Ben Simmons is also set to appear with other NBA prospects ...
- Nike Basks In Cleveland's Shining Star
Marketing Daily, Sarah Mahoney - Monday, June 20, 2016
"There will not be a big reaction to footwear sales in t ...
- NEW! A Cavs Championship Was 'Worth The Wait' To Cleveland Fans
Out to Launch, Amy Corr - Monday, June 20, 2016
I'm not a basketball follower, but how can you not be hap ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 21, 2016
The NBA finally takes first place - all it needed was ...
- ABC's High-Rated NBA Finals Scores Nearly $280M In National Ads
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 14, 2016
After briefly holding the first place spot on Sunday, the NBA regress ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, June 10, 2016
Two auto brands are in the top 10 today. Chevrolet flew in ...
- 'Without A Doubt' It's Not Easy Being An NBA Hopeful
MAD, Steve McClellan - Wednesday, June 8, 2016
A new documentary from Spalding, produced in partnership with SLAM, will explo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 9, 2016
A flurry of successful Instagram posts brought Victoria's Secret back into t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 8, 2016
A flurry of hype about the Apple Worldwide Developers Conference brought App ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- NBA Taps Twitter To Put Out 360-Degree Video
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, June 2, 2016
The NBA and Twitter are partnering up to put out 360-degree vid ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 1, 2016
Lego and the NBA continue their dominance, and Hyundai moved back in ...