- Negra Modelo Launches First-Ever TV Spots
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
Crown Imports' Negra Modelo is launching its first-ever TV spots on Ch ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- Heineken Going Real-Time Via Social, Mobile
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 24, 2013
Marketing Week has reported that Heineken is putting together "a social med ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- Heineken Turns Beer Bottles Into Mobile Media
MoBlog, Steve Smith - Tuesday, April 16, 2013
Brands now use super events like Sundance, SXSW and Comic-Con to showca ...
- Dos Equis 'Most Interesting Man' Returns
Marketing Daily, Tanya Gazdik - Monday, April 15, 2013
Dos Equis is bringing back the "Most Interesting Man in the Worl ...
- Modelo Gears Up For Cinco De Mayo
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2013
Corona Extra, Corona Light and Modelo Especial are using retail promotions ...
- Heineken Launches Soccer Effort
Marketing Daily, Tanya Gazdik - Friday, April 5, 2013
The ad, which is the latest element of the brand's "Road ...