- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- School Ticketing Platform Fined $1.1 Million Over Alleged Privacy Violations
MediaDailyNews, Wendy Davis - Tuesday, March 3, 2026
Ticketing platform PlayOn Sports, which sells tickets to school events, has agre ...
- California Bill Would Pay Privacy Whistleblowers
MediaDailyNews, Wendy Davis - Wednesday, February 25, 2026
A new California bill would give tech company employees and contractors financi ...
- Confessions From Nekter Juice Bar's CTO: Why Personalization and Perfect Execution Still Win
Brand Insider, Barbie Romero - Tuesday, February 24, 2026
Jon Asher shares his perspective on using loyalty to shift behaviors, h ...
- Experian Acquires Insights On 10B Email Addresses Worldwide
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2026
The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioni ...
- California Fines Disney For Alleged Privacy Violations
MediaDailyNews, Wendy Davis - Thursday, February 12, 2026
"In a tale as old as time, Disney placed its profits ov ...
- Americans Are Moving Less, But Targeting Is Getting Easier
Research Intelligencer, Robert Williams - Monday, January 26, 2026
Americans usually stay close to home in ways that are meaningful f ...
- PayPal Adds Cross-Merchant Purchase Data To Ad Platform
Around the Net In Media, Ray Schultz - Thursday, January 8, 2026
PayPal has tapped in its customer data to help merchants target the ...
- The Next Competitive Advantage: Being A Little More Human
MAD, Tom Denari - Tuesday, January 6, 2026
Marketers have spent decades trying to outsmart human irrationality, smoothing every fl ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Judge Sides Against Burger King In Suit Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, November 25, 2025
A California resident who visited Burger King's website can move forward wi ...
- It's A Social Dilemma
Performance Marketing Insider, Laurie Sullivan - Monday, November 24, 2025
To understand why consumers act the way they do, marketers need nuanc ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Gavin Newsom Signs Bill Mandating Opt-Out Tool
MediaDailyNews, Wendy Davis - Thursday, October 9, 2025
Major ad industry groups unsuccessfully urged California's governor to veto the b ...
- Ad Industry Seeks Veto Of Bill Requiring Opt-Out Tool
MediaDailyNews, Wendy Davis - Monday, September 22, 2025
The major ad industry groups are urging California Governor Gavin Newsom ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- ChatGPT Uses Google For Back-Up Answers, Test Confirms
Performance Marketing Insider, Laurie Sullivan - Monday, July 28, 2025
Search engines will do this all the time, but now Aleyda Soli ...
- Digital Advertising Alliance To Consider Privacy Guidance For AI
MediaDailyNews, Wendy Davis - Wednesday, June 4, 2025
The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidan ...
- Oregon Passes Bill Banning Sale Of Precise Location Data
MediaDailyNews, Wendy Davis - Wednesday, May 28, 2025
Oregon lawmakers on Tuesday passed a bill that would prohibit companies fr ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, May 19, 2025
Strategus developers have built a targeting platform that relies on conversational a ...
- NAI To Shut Down Opt-Out Tools
MediaDailyNews, Wendy Davis - Thursday, May 8, 2025
"Continuing to operate the legacy opt-out tools does not align with t ...
- Michigan AG Charges Roku With Privacy Violations
MediaDailyNews, Wendy Davis - Wednesday, April 30, 2025
Roku allegedly collects personal data from children younger than 13, and disclos ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- Advertisers Urge GOP To Support Opt-Out Privacy Law
MediaDailyNews, Wendy Davis - Monday, April 7, 2025
The ANA is urging House Republicans to endorse a nationwide opt-out priva ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- Lawmakers Reintroduce Bill Banning Targeted Ads To Teens
MediaDailyNews, Wendy Davis - Tuesday, March 4, 2025
Bipartisan lawmakers on Tuesday again introduced a bill that would further restri ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- California Bill Requiring Browser-Based Opt-Out Reintroduced
MediaDailyNews, Wendy Davis - Thursday, February 13, 2025
California Governor Gavin Newsom vetoed a nearly identical bill last year. ...
- FTC Updates Children's Privacy, Further Restricts Behavioral Advertising
MediaDailyNews, Wendy Davis - Thursday, January 16, 2025
"When the amendments go into effect, operators of child-directed sites or onli ...