Results for December 2007
  • Call For Questions
    At our first MediaPost event devoted to behavioral marketing back in July, ...
  • Thinking Back And Looking Forward
    As 2007 ends, I thought it worth looking back, from the practitioner ...
  • Rediscovering Simplicity
    Plumbing the depths of user history information, connecting a myriad of dots ...
  • Bawdy Barbies: For Grown-Ups Only
    Heading into the holiday shopping season, the familiar pink and blonde Barbie ...
  • The Phony Funnel
    The fact is that for all of the intense research surrounding car ...
  • Following Research, Curves Campaign Celebrates Women
    New advertising for Curves International--dubbed "The Body Campaign"--will celebrate women rather than ...
  • Beyond Click-stream: Unraveling The Core
    The operating, usually unconscious, assumption of most behavioral targeting programs is that ...
  • Alloy, Zwinky Launch Teen.com Ad Network
    Alloy Media + Marketing is joining forces with Zwinky, the virtual world ...
  • Can Behavioral Sell Toothpaste?
    Michael Winter, media director, Agency.com, is among the most experienced practitioners of ...
  • Revenue Science Launches Entertainment Segment
    Revenue Science is launching a behavioral segment for entertainment that will enable ...
  • Student Lender End Logo Deals With Colleges
    ...
  • Fantasy Fishing League Lures Wal-Mart
    Irwin Jacobs, a Minneapolis-based financier who owns boat maker Genmar Holdings and ...
  • Bringing BT To Main Street: Reality Check
    Like many other groups of insiders, those of us immersed in online ...
  • Comic Books Hot New Ad Medium
    As they try to reach young male consumers, advertisers and their agencies ...
  • Egg on Its Facebook
    "We simply did a bad job," admitted Facebook founder Mark Zuckerberg this ...
  • Microsoft Santa IM Bot Talks Dirty
    A automated Santa that Microsoft created for children to instant-message with has ...
  • Digital World Could Be Marketers' Dream
    In 2008, mobility and social networking will be powerfully intertwined growth catalysts. ...
  • BT's Next Iterations
    It's easy to remember -- but hard to believe -- how esoteric ...
  • States Sue RJ Reynolds For Cartoon Ads
    A week after announcing it is pulling out of magazine advertising in ...