- Study: Web Users Dislike Being Tracked, Even Anonymously
Online Media Daily, Wendy Davis - Monday, March 31, 2008
[Behavioral Targeting] Web users these days know they are being watched--and they' ...
- Putting Consumers At The Controls
Data and Targeting Insider, Steve Smith - Friday, March 28, 2008
We often talk about consumers being "in control," but we rarely s ...
- Targeting Intent
Data and Targeting Insider, Phil Leggiere - Wednesday, March 26, 2008
Behavioral profiling has made dramatic leaps forward in ever more granularly segmenti ...
- Privacy Group To File FCC Complaint About Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, March 25, 2008
[Behavioral Targeting] A leading privacy advocacy group is preparing to file ...
- Privacy, Policy And The FTC
Data and Targeting Insider, Steve Smith - Friday, March 21, 2008
Once again this week, the issue of personal privacy and online ...
- Social Media: Different Medium, Different Methods, Different Metrics
Data and Targeting Insider, Phil Leggiere - Wednesday, March 19, 2008
Particular social networks may come and go in popularity. The buzz abo ...
- ValueClick Tests Predictive Analysts In Behavioral Targeting
Online Media Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Mobile] HOLLYWOOD, Calif. -- ValueClick Media said Tuesday at the OMMA Hollywo ...
- Segmenting Email With Web Analytics
Data and Targeting Insider, Steve Smith - Friday, March 14, 2008
Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-exist ...
- Making Web Site Behavior Adaptive
Data and Targeting Insider, Phil Leggiere - Wednesday, March 12, 2008
For most online marketers the goal of "Web 2.0" has been ...
- Will UK Users Tolerate Phorm?
Around the Net In Online Marketing, Ross Fadner - Monday, March 10, 2008
Phorm wants to use your clickstream data to serve you ads. T ...
- How Much Data do Web Firms Collect?
Around the Net In Online Marketing, Ross Fadner - Monday, March 10, 2008
A new study from comScore and The New York Times attempts f ...
- Adware Firm Strikes ISP Partnerships
Around the Net In Online Marketing, Ross Fadner - Friday, March 7, 2008
There's a new type of adware invading British shores. Phorm, a self-describ ...
- BT And Lead Generation
Data and Targeting Insider, Phil Leggiere - Wednesday, March 5, 2008
All leads, as any good marketer knows, are not alike. The challen ...
- Turn Smart Network Combines Targeting Methods
Online Media Daily, Mark Walsh - Monday, March 3, 2008
Turn Inc. today formally launches its automated ad network more than ...