- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- A New Video Frontier With Contextual Media
Video Insider, - Wednesday, December 30, 2009
With a new year upon us, many professionals in the digital medi ...
- Do Consumers Really Care About Behavioral Targeting
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
Executive editor Melanie Wells says that the coming year will be t ...
- VC Says U.S. Ad Industry Could Lose If BT Moves Offshore
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 23, 2009
Jeremy Liew is concerned. The managing director at Lightspeed Venture Partners sa ...
- Having The Big Cookie Talk
Data and Targeting Insider, Steve Smith - Friday, December 18, 2009
The crushing irony of digital privacy is that all attempts to addre ...
- Will Real-Time Tweets Become Fair Game For BT?
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 16, 2009
The question becomes whether the engines will consider using real-time tweets a ...
- Nielsen Catalina Ventures Creates TV ROI Measurement Service
MediaDailyNews, Wayne Friedman - Monday, December 14, 2009
Looking to broaden its efforts that analyze media consumption and purchase behavio ...
- Dumbing Down Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, December 11, 2009
Looking at customers through a behavioral lens is considerably different than looki ...
- Personalization Puts Focus On BT In 2010
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 9, 2009
Google and Yahoo have launched BT dashboards to give consumers control ...
- FTC Grapples With Privacy At Roundtable With Industry Professionals, Privacy Advocates, Academics
Online Media Daily, Wendy Davis - Monday, December 7, 2009
Federal Trade Commission member Pamela Jones Harbour on Monday called for ...
- One-Third May Be Open To Behavioral Tracking
Marketing Daily, Karlene Lukovitz - Friday, December 4, 2009
Nearly a third (32%) of Americans say they would be open ...
- Caring is Creepy
Online Media Daily, James A. Hering - Monday, December 7, 2009
As a 15-year digital marketing practitioner, I felt my heart sink whi ...
- Attributing Behavior 'Wholisitically'
Data and Targeting Insider, Steve Smith - Friday, December 4, 2009
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, referenc ...
- IAB: 'Advertising Is Creepy'
Online Media Daily, Wendy Davis - Thursday, December 3, 2009
Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched ...
- BT Co. OwnerIQ Owns $5.8M In Funding
Online Media Daily, Gavin O'Malley - Thursday, December 3, 2009
Behavioral targeting media company OwnerIQ has raised $5.8 million in a thi ...
- New BT Outreach: From IAB's 'Creepy' Campaign To Logo Trials
PolicyBlog, Wendy Davis - Friday, December 4, 2009
With the looming threat of new regulations, industry groups are stepping ...
- What Happens When BT Profiles Paint An Unrecognizable Picture?
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 2, 2009
What happens when, through behavioral targeting, advertisers start to build a profi ...
- Targeting Goes Ultra
Data and Targeting Insider, Steve Smith - Friday, November 27, 2009
The local mobile social media market seems to be exploding this seaso ...
- Monster.com Tests BT Technology For Educators
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 25, 2009
Monster.com is testing a service that will serve ads to job seeke ...
- Slipping Into The Peer-to-Peer Channel: Where Trends Begin
Data and Targeting Insider, Steve Smith - Friday, November 20, 2009
Somewhere beneath the marketing radar, millions of users are online every d ...
- Think Of BT As A Spiritual Cleansing
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 18, 2009
Behavioral targeting is one of those terms execs just want to st ...
- Study: Consumers Equate BT With 'Privacy Harm'
PolicyBlog, Wendy Davis - Tuesday, November 17, 2009
When privacy advocates complain about behavioral targeting techniques, industry executives tend ...
- The Stuff You Don't Even Know You Want To Buy Yet
Data and Targeting Insider, Steve Smith - Friday, November 13, 2009
When I go to Amazon.com -- oh, about five times a we ...
- BT In The Nontraditional Sense
Data and Targeting Insider, Laurie Sullivan - Thursday, November 12, 2009
TARGUSinfo on Tuesday reported a partnership with ad network AdMeld designed ...
- Baking In The Privacy Issue
Data and Targeting Insider, Steve Smith - Friday, November 6, 2009
Who really owns the privacy relationship with users? Increasingly, most players ...
- The Age of Consent
Media Magazine, Mark Ghuneim - Wednesday, September 30, 2009
Consumers may find it intrusive if not downright creepy, but marketers, und ...
- Google Lifts The Lid Off Cookie Jar
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 5, 2009
In the name of transparency, Google has launched a Dashboard service, whi ...
- NAI Beefs Up Consumers' BT Opt-Out Option
Online Media Daily, Wendy Davis - Wednesday, November 4, 2009
The Network Advertising Initiative will unveil a new tool on Thursday th ...
- Why Is Adoption Rate Low For Google's BT Service?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 4, 2009
It's been nearly eight months since Google announced a behavioral targeting servic ...
- From Ad Networks To Audience Aggregation: Where Advertising Is Heading
Online Media Daily, Mark Walsh - Tuesday, November 3, 2009
The ability to target and buying audience segments is rapidly becoming t ...