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Tag results for "behavioral targeting" for May 2009
Not A Spy But A Valet
Data and Targeting Insider, Steve Smith - Friday, May 29, 2009
Let's face it. Behavioral targeting is just a tough sell with consumers ...
In-Stream BT: The Elephant In The Room
Data and Targeting Insider, Phil Leggiere - Wednesday, May 27, 2009
Over the past year the online video space has seen an explosion ...
Why Behavioral Targeting Is Bad for Consumers and Advertisers
Online Media Daily, Zephrin Lasker - Wednesday, May 27, 2009
If you heard a tapping sound in the morning hours Friday before ...
The Implications of the Social Data Revolution
Around the Net In Online Marketing, Ross Fadner - Friday, May 22, 2009
How's this for an eye-popping statistic: "In 2009, more data will be ...
Exposing The Beacons In Our Midst
Data and Targeting Insider, Steve Smith - Friday, May 22, 2009
Surveys often suggest that users are not as exorcised over online behavioral ...
NebuAd Defense Does Way More Than Rest
Online Media Daily, Wendy Davis - Thursday, May 21, 2009
Defunct behavioral targeting company NebuAd didn't just spur complaints by lawmakers and ...
Video Targeting: Simplifying The (Still) Too-Complex
Data and Targeting Insider, Phil Leggiere - Wednesday, May 20, 2009
If there's a consistent law of media history it's that, for advertising-supported ...
Can WPP Demystify Behavioral Targeting?
PolicyBlog, Wendy Davis - Wednesday, May 20, 2009
The think tank Future of Privacy Forum announced this week that it ...
Content Matters: Nano-Targeted Retargeting
Data and Targeting Insider, Steve Smith - Friday, May 15, 2009
Retargeting has been one of the most effective arrows in the behavioral ...
Smashing Optimization Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, May 13, 2009
A not-so-funny thing happened on the way to the often-prophesied friction-free online ...
Hypocrisy In Action? AT&T's Attempt To Clear Air On BT
PolicyBlog, Wendy Davis - Wednesday, May 13, 2009
AT&T today confirmed to Rep. Anna Eshoo (D-Calif.) that it has worked ...
TRA: Target 'Swing Purchasers' On TV For Better ROI
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Targeting TV shows with heavy consumer purchasers of a specific brand can ...
FTC's Leibowitz Opts For BT Opt-In
PolicyBlog, Wendy Davis - Tuesday, May 12, 2009
Federal Trade Commission Chairman Jon Leibowitz recently warned online ad companies that ...
The Further Adventures Of Opt-In Man
Data and Targeting Insider, Steve Smith - Friday, May 8, 2009
Apparently, they are all after me now -- except the ones I ...
Attribution Analytics Could be BT's Best Friend
Data and Targeting Insider, Phil Leggiere - Wednesday, May 6, 2009
The premise and big promise of online display advertising has been that ...
Smart Email Optimizes Itself for the Best Response
Online Media Daily, Laurie Sullivan - Monday, May 4, 2009
Encyclopaedia Britannica has been testing a feature in Silverpop's Engage that determines ...
Research Brief, Jack Loechner - Monday, May 4, 2009
According to the results of a recent comScore study of vertical ad ...
'Will Trade My Info for Better Ads'
Data and Targeting Insider, Steve Smith - Friday, May 1, 2009
How willing are online users to trade personal information for a more-targeted ...
How Marketers Can Gain ROI From BT Campaigns
Online Media Daily, Laurie Sullivan - Friday, May 1, 2009
Despite promises that behavioral targeting allows marketers to hit the mark, few ...
Logging In: Unlocking the Word Hoard
OMMA Magazine, Kathy Sharpe - Friday, May 1, 2009
Once upon a time the Web was all about directory structures, blink ...
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