- CFOs Don't Click
Data and Targeting Insider, Steve Smith - Friday, October 30, 2009
B2B content has always been a tough nut to crack when ...
- What's It Like To Be A True Marketing Geek? John Nardone Knows
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 28, 2009
John Nardone, CEO of [x+1], describes himself as a "marketing geek" w ...
- Privads: Better BT Alternative?
PolicyBlog, Wendy Davis - Wednesday, October 28, 2009
Some academics are now asking whether behavioral targeting has to compromise user ...
- Why Does Anti-Reg Brigade Keep Linking Free Content To BT?
PolicyBlog, Wendy Davis - Monday, October 26, 2009
The influential journalism site Poynter Online is carrying a piece warning publishe ...
- The Value Of The New Machine
Data and Targeting Insider, Steve Smith - Friday, October 23, 2009
One person who has strong views about the way ad networking environmen ...
- BT Thrives In Economic Downturn
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 21, 2009
Thank goodness for the economic downturn. Sounds crazy, right? But without tight ...
- Quantivo Bows Analytics For Real-Time Web
Online Media Daily, Gavin O'Malley - Monday, October 19, 2009
Behavioral analytics provider Quantivo on Monday debuted a service designed to he ...
- DMA Adopts Behavioral Targeting Guidelines
Online Media Daily, Wendy Davis - Monday, October 19, 2009
The Direct Marketing Association said Monday that it has updated its ethic ...
- The Return Of Opt-Out Man: Chaos Before Clarity?
Data and Targeting Insider, Steve Smith - Friday, October 16, 2009
As the public profile of online behavioral targeting rises, the search f ...
- Virgin Tries On TagMan Container Technology For Size
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2009
After fielding numerous emails about Web page tag containers that feed real-ti ...
- Asking The Right Privacy Questions
Data and Targeting Insider, Steve Smith - Friday, October 9, 2009
Ask anyone whether he or she wants advertising wrapped around a ...
- Dashboards Combining Analytics, Behavioral Targeting, Marketing Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 7, 2009
Marketers have been searching for ways to improve data collection an manageme ...
- Self-Regulation No Longer An Option
Online Media Daily, Chad Little - Tuesday, October 6, 2009
It's no secret that the behavioral marketing industry has been working ...
- What You're Missing: From Search to Discovery
Data and Targeting Insider, Steve Smith - Friday, October 2, 2009
"Discovery" has become one of the Web 2.5 buzzwords over the la ...
- FTC's Vladeck: No 8-Track Policies In IPod World
PolicyBlog, Wendy Davis - Friday, October 2, 2009
When online ad executives talk about the prospect of regulating behavioral targetin ...
- Focus: There Will Be Bylaws
OMMA Magazine, Daniel Royalty, Holly Towle - Wednesday, October 14, 2009
As behavioral advertising increasingly becomes the standard for online advertising, self-regulation wi ...