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Tag results for "behavioral targeting" for March 2010
How Yahoo's Search Retargeting Platform Delivers Many Happy Returns
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 31, 2010
Advertisers have finally begun to consider search retargeting as a way to ...
Agencies Test Industry's New 'You Are Being Targeted' Icon
Online Media Daily, Wendy Davis - Friday, March 26, 2010
As part of an industry-wide campaign to discourage new privacy laws, online ...
Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported by ...
A Pandora For Content?
Data and Targeting Insider, Steve Smith - Friday, March 26, 2010
The personalized music service Pandora is a huge hit in my family, ...
LauraAshley.com Implements Ad Targeting Technology
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 24, 2010
Earlier this month, fashion and home retailer Laura Ashley announced it had ...
NAI Says Marketers Pay More Than Twice As Much For Behavioral Targeting
Online Media Daily, Wendy Davis - Wednesday, March 24, 2010
In a move aimed at discouraging policymakers from enacting tough online privacy ...
Publishers' Missed Opportunity: Be Our Guest
Data and Targeting Insider, Steve Smith - Friday, March 19, 2010
There is a lot to be learned from Mickey Mouse, and sometimes ...
OMMA Global: Discussing The Perks Of Targeting
SearchBlog, Laurie Sullivan - Friday, March 19, 2010
Is search also behavioral targeting? Why are advertisers spending so much effort ...
What Nielsen's Data Deal With EXelate Really Means
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 17, 2010
I've learned to sit in the middle of a crowded, noisy conference ...
New Efforts To Merge Online And Offline Data Revive Old Privacy Issues
PolicyBlog, Wendy Davis - Tuesday, March 16, 2010
More than 10 years ago, DoubleClick's plan to acquire Abacus and marry ...
Who Owns The Privacy?
Data and Targeting Insider, Steve Smith - Friday, March 12, 2010
The industry initiative to implement and enforce self-regulation is dovetailing with rising ...
When Behavioral Targeting Identifies A New Audience Segment
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 10, 2010
Technology that analyzes consumer behavior and demographics helped Perry Ebel find an ...
An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
Data and Targeting Insider, Steve Smith - Friday, March 5, 2010
You folks reading this are advertisers and marketers, right? You know the ...
New Faces At FTC Could Spur Crackdown On Web Privacy
PolicyBlog, Wendy Davis - Thursday, March 4, 2010
Setting the stage for a Federal Trade Commission crackdown on companies that ...
Targeting To Become Dominant Online Marketing Tool
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 3, 2010
Targeting consumer behavior will drive all online advertising. Semantic technology also will ...
FDA Asked To Probe Drug Companies' Use Of Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, March 1, 2010
The watchdog group Center for Digital Democracy has asked the Food and ...
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