- Google Testing Google News Personalization
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Google has been experimenting with trending topics and personalization on Google New ...
- Yahoo Builds Pullover Ad Unit For Macy's, Garners Higher CPM
Online Media Daily, Laurie Sullivan - Thursday, May 27, 2010
Macy's tapped Yahoo this week to recreate its offline Memorial Day sal ...
- Google Me: Managing Reputation Brings Ad Targeting Opportunities
SearchBlog, Laurie Sullivan - Friday, May 28, 2010
At one time people called the act of Googling yourself on ...
- [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 26, 2010
Making sure the correct ad serves up at the perfect time acro ...
- The Data In Google TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 25, 2010
David Harry says for the past few years he's been "collecting" Goog ...
- MyBuys Acquires Veruta, Launches Dynamic Ad Retargeting Tool
Online Media Daily, Laurie Sullivan - Monday, May 24, 2010
MyBuys plans to introduce Monday a predictive retargeting platform that serves ...
- Every Click You Take, Every Move You Make: Analytics Gone Wild
Data and Targeting Insider, Steve Smith - Friday, May 21, 2010
Did you ever sit a friend down in front of your ...
- Ex-Googler Targets Social Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 19, 2010
Media6Degrees relies on social data to target ads to consumers online. Don ...
- A&E Touts Neurological Tests To Enhance Ad Effectiveness
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Just as other networks have done, A&E Television Network has also enter ...
- Charting The Social Graph With Great Care
Data and Targeting Insider, Steve Smith - Friday, May 14, 2010
As most of us expected, consumer, regulatory and legislative concern over priva ...
- Krillion Taps Dynamic Data Feeds For Search, Rich-Media Ads
SearchBlog, Laurie Sullivan - Friday, May 14, 2010
Scan a traditional UPC barcode with software on one of Nokia's late ...
- FTC To Give Industry Its Chance To Protect Privacy
Online Spin, Dave Morgan - Thursday, May 13, 2010
Most of the news out of NCTA's The Cable Show in L ...
- Where Social Media Intersects with Digital Out-of-Home
The Social Graf, Erik Sass - Thursday, May 13, 2010
Sometimes when you hear about the cutting edge of media technology y ...
- Will Ad Industry Self-Regulate Behaviorally Targeted Ads?
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 12, 2010
How will behavioral ad targeting work in the long term? First-party ...
- TagMan Speeds Web-Page Load Times, Protects Privacy
Online Media Daily, Laurie Sullivan - Friday, May 7, 2010
TagMan has developed a method to speed Web page load times a ...
- FinWEB Targets Behavior Tying Offline Data With Web Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 5, 2010
FinScore consultants believe they have created a successful method to integrate offli ...
- Report: Marketers Limit Behavioral Targeting Due To Privacy Worries
Online Media Daily, Wendy Davis - Sunday, May 2, 2010
Marketers believe that behavioral targeting is effective but are holding back ...
- Marketers: You Know Me -- But Not Well Enough
TV Watch, Wayne Friedman - Monday, May 3, 2010
Ads come in my direction with little sense: Double electric breast pum ...
- Buying Audiences
Video Insider, Naomi , Chris Young - Monday, May 3, 2010
Thanks to a convergence of technology and consumer habits, both fueled ...
- The Third-Party Cookie Monster
OMMA Magazine, Matthew Greitzer, Omar Tawakol - Friday, May 14, 2010
In the very active debate over online consumer privacy the voices ...