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Tag results for "behavioral targeting" for September 2010
Industry Coalition Bows Self-Regulation Info Web Site, Readies New Trade Organization
Online Media Daily, Wendy Davis - Thursday, September 30, 2010
The Interactive Advertising Bureau and other advertising groups behind the industry's self-regulatory ...
Holiday Shopping Starting And Online Beating Bricks; Deals Necessary
Research Brief, Jack Loechner - Thursday, September 30, 2010
According to the 2010 Consumer Shopping Habits Survey by Channel Advisor, 58% ...
Could RFID Become The Mobile Browser Cookie?
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 29, 2010
Radio frequency identification (RFID) and near field communication (NFC) chips will become ...
Talk, Don't Target: Are Consumers Getting 'BT Savvy'?
Data and Targeting Insider, Steve Smith - Friday, September 24, 2010
As the conversation about consumer privacy becomes more public and everyday users ...
Sophisticated Search Technologies Could Displace Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Thursday, September 23, 2010
A platform from Adchemy launched Wednesday to improve search engine marketing conversions ...
Ad Network Rocket Fuel Lands $10 Million Funding
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
Rocket Fuel, an ad network founded by a trio of Yahoo veterans ...
Flash Cookie Lawsuits Could Spur Courts To Reconsider Privacy Ruling
PolicyBlog, Wendy Davis - Tuesday, September 21, 2010
In recent weeks, class-action lawyers have filed a handful of lawsuits against ...
Privacy? We're Just Glad You Asked
Data and Targeting Insider, Steve Smith - Friday, September 17, 2010
Jim Brock of PrivacyChoice.org discovered something interesting on his way to crafting ...
Will Semantic Real-Time Bidding Take On Behavioral Targeting?
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 15, 2010
Real-time bidding in online advertising continues to grow, forcing companies to get ...
Variety Site adopts Newstogram Tracking
MediaDailyNews, - Monday, September 13, 2010
Variety.com has adopted DailyMe's behavioral tracking and recommendation technology Newstogram. Newstogram generates ...
A Doctor In The House?
Research Brief, Jack Loechner - Thursday, September 9, 2010
According to the comScore/ImpactRx Physician Behavioral Measurement solution, 81% of physicians online ...
Wal-Mart Subsidiary Deploys Behavioral Targeting Technology
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 8, 2010
Wal-Mart typically leads the retail industry when it comes to implementing innovative ...
Understanding IBM's Plan To Support Online Marketing, Advertising
Online Media Daily, Laurie Sullivan - Friday, September 3, 2010
IBM Software Group's strategy to support marketing services for companies and agencies ...
Opt-Out Man: The Summer Catch-Up Tour
Data and Targeting Insider, Steve Smith - Friday, September 3, 2010
As the controversies surrounding digital privacy become more public, the responses of ...
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