- Industry Coalition Bows Self-Regulation Info Web Site, Readies New Trade Organization
Online Media Daily, Wendy Davis - Thursday, September 30, 2010
The Interactive Advertising Bureau and other advertising groups behind the industry's self-regulato ...
- Holiday Shopping Starting And Online Beating Bricks; Deals Necessary
Research Brief, Jack Loechner - Thursday, September 30, 2010
According to the 2010 Consumer Shopping Habits Survey by Channel Advisor, 5 ...
- Could RFID Become The Mobile Browser Cookie?
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 29, 2010
Radio frequency identification (RFID) and near field communication (NFC) chips will beco ...
- Talk, Don't Target: Are Consumers Getting 'BT Savvy'?
Data and Targeting Insider, Steve Smith - Friday, September 24, 2010
As the conversation about consumer privacy becomes more public and everyday use ...
- Sophisticated Search Technologies Could Displace Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Thursday, September 23, 2010
A platform from Adchemy launched Wednesday to improve search engine marketing conversio ...
- Ad Network Rocket Fuel Lands $10 Million Funding
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
Rocket Fuel, an ad network founded by a trio of Yahoo vetera ...
- Flash Cookie Lawsuits Could Spur Courts To Reconsider Privacy Ruling
PolicyBlog, Wendy Davis - Tuesday, September 21, 2010
In recent weeks, class-action lawyers have filed a handful of lawsuits again ...
- Privacy? We're Just Glad You Asked
Data and Targeting Insider, Steve Smith - Friday, September 17, 2010
Jim Brock of PrivacyChoice.org discovered something interesting on his way to crafti ...
- Will Semantic Real-Time Bidding Take On Behavioral Targeting?
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 15, 2010
Real-time bidding in online advertising continues to grow, forcing companies to g ...
- Variety Site adopts Newstogram Tracking
MediaDailyNews, - Monday, September 13, 2010
Variety.com has adopted DailyMe's behavioral tracking and recommendation technology Newstogram. Newstogram generat ...
- A Doctor In The House?
Research Brief, Jack Loechner - Thursday, September 9, 2010
According to the comScore/ImpactRx Physician Behavioral Measurement solution, 81% of physicians onli ...
- Wal-Mart Subsidiary Deploys Behavioral Targeting Technology
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 8, 2010
Wal-Mart typically leads the retail industry when it comes to implementing innovati ...
- Understanding IBM's Plan To Support Online Marketing, Advertising
Online Media Daily, Laurie Sullivan - Friday, September 3, 2010
IBM Software Group's strategy to support marketing services for companies and agenci ...
- Opt-Out Man: The Summer Catch-Up Tour
Data and Targeting Insider, Steve Smith - Friday, September 3, 2010
As the controversies surrounding digital privacy become more public, the responses ...