- Where Are We? Location-Based Services and Privacy Opportunity
Data and Targeting Insider, Steve Smith - Friday, January 28, 2011
The consumer behavior most valuable to most marketers has less to ...
- Cookie Monster.com: Jobs Site Lets Users Know When Ads Are Targeted
Online Media Daily, Wendy Davis - Friday, January 28, 2011
Employment site Monster.com is tweaking its behavioral targeting program by including in- ...
- Will Ad Networks Be As Supportive Of Mozilla And Google Do-Not-Track Tools As FTC Is?
Online Media Daily, Wendy Davis - Monday, January 24, 2011
The Federal Trade Commission is cheering Mozilla's plans for a new featu ...
- Mozilla, Google Offer Do-Not-Track Buttons
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 24, 2011
Sure to shake the online advertising ecosystem, Mozilla has unveiled do-not-track technolog ...
- Ad Groups Granted Extension To Comment On Do-Not-Track
Online Media Daily, Wendy Davis - Friday, January 21, 2011
At the request of a coalition of industry groups, the Federal Tra ...
- Will Consumers Take Charge of Their Own Privacy?
Data and Targeting Insider, Steve Smith - Friday, January 21, 2011
One of the slipperiest parts of the online privacy issue is understandi ...
- Ads In Bank Statements: Latest Targeting Controversy
Marketing Daily, Karlene Lukovitz - Wednesday, January 19, 2011
The new channel -- a moneymaker for banks that's reportedly working extreme ...
- Will Do-Not-Track Become Law This Year?
PolicyBlog, Wendy Davis - Thursday, January 20, 2011
The online industry is vocally opposing the Federal Trade Commission's recent propos ...
- ANA Urges Self-Regulation On Online Behavioral Ads
Marketing Daily, Karl Greenberg - Tuesday, January 18, 2011
The ANA action comes a month and a half after the F ...
- Adobe Acquires Behavioral Data Management Co. Demdex, Rolls Into Omniture Ad Business Unit
Online Media Daily, Laurie Sullivan - Tuesday, January 18, 2011
In a move to support its efforts in the global online advertisi ...
- ANA Asks Marketers To Comply With Self-Regulatory Privacy Standards
Online Media Daily, Wendy Davis - Tuesday, January 18, 2011
Faced with federal regulators' calls for a do-not-track mechanism as well ...
- The Cash Cow Google Never Talks About
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 19, 2011
Google never talks about it but the Mountain View, Calif., tech compa ...
- Lotame Launches Media Group Business Unit
Online Media Daily, Laurie Sullivan - Sunday, January 16, 2011
Lotame Solutions plans to announce the formation of the Lotame Media Grou ...
- Acronym Soup: Enter The DMPs
Data and Targeting Insider, Steve Smith - Friday, January 14, 2011
As we have been writing about in these pages, a number ...
- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- Ad Industry Moving To Deploy Ad Disclosure Icons
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 12, 2011
Specific Media lays claim to last week becoming the first Interactive Advertisi ...
- Learning From Sharing
Data and Targeting Insider, Steve Smith - Friday, January 7, 2011
The essence of viral distribution is, of course, content sharing among frien ...
- Ad Industry Could Get Cash Infusion In 2011
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 5, 2011
Investors seem to keep feeding cash into companies supporting behavioral targeting despi ...
- McDonald's, CBS, Mazda and Microsoft Sued For 'History Sniffing'
Online Media Daily, Wendy Davis - Monday, January 3, 2011
A New York resident who recently sued behavioral advertising network Interclick f ...
- AdKeeper Secures $35M, Readies Public Launch
Online Media Daily, John Capone - Monday, January 3, 2011
"If you stop someone on the street and ask, 'Do advertisers respe ...