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Results for February 2011
IAB Members Must Publicly Affirm Privacy Principles
Online Media Daily, Wendy Davis - Monday, February 28, 2011
The Interactive Advertising Bureau's leadership has voted to require all members to ...
PubMatic: Consumers Confused About Online Tracking
Online Media Daily, Laurie Sullivan - Friday, February 25, 2011
A new PubMatic study finds Internet users are more accepting of anonymous ...
My Stuff, My Self: You Are What You Own
Data and Targeting Insider, Steve Smith - Friday, February 25, 2011
More than a decade into the behavioral method of targeting audiences rather ...
Microsoft's Do-Not-Track Feature Gets Boost From W3C
PolicyBlog, Wendy Davis - Thursday, February 24, 2011
In the fall of 2007, a coalition of privacy groups and digital ...
Opting Out Of Providing Information About Me
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 23, 2011
On a recent visit to the hospital for a routine check-up, a ...
Verizon Attacks FTC's Proposal For Deep-Packet Inspection
PolicyBlog, Wendy Davis - Wednesday, February 23, 2011
After behavioral advertising company NebuAd folded several years ago, it seemed unlikely ...
Is Anybody There? Does Anybody Care? Some Early Returns On Ad Choice Icons
Data and Targeting Insider, Steve Smith - Friday, February 18, 2011
Transparency. Choice. Control. These have been the rallying cries of the self-regulatory ...
NAI Wants More Disclosure About Targeted Health Ads
PolicyBlog, Wendy Davis - Friday, February 18, 2011
The self-regulatory group Network Advertising Initiative proposed on Friday that behavioral advertisers ...
MediaMind To Build Online Measurement Similar To GRP
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 16, 2011
What if advertisers relied on metrics to measure online advertising, reach and ...
Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Less ...
Browser Solutions: The Geeks Rush In
Data and Targeting Insider, Steve Smith - Friday, February 11, 2011
Opt-Out Man may have to go in for a name change soon. ...
New Microsoft Tool Blocks Behavioral Advertising
Online Media Daily, Wendy Davis - Thursday, February 10, 2011
Moving forward with its own version of do-not-track, Microsoft is releasing a ...
California Court Rules ZIP Codes ARE Personal ID Info
PolicyBlog, Wendy Davis - Friday, February 11, 2011
When Jessica Pineda checked out via credit card at a Williams-Sonoma store ...
AudienceScience, Tumri Partner To Boost Audience Targeting
Online Media Daily, Gavin O'Malley - Thursday, February 10, 2011
In an effort to ingratiate clients with more dynamic and targeted creative, ...
Web Companies' Do-Not-Track Mechanisms Far From Foolproof
PolicyBlog, Wendy Davis - Thursday, February 10, 2011
The Federal Trade Commission recently called on Web companies to create a ...
Psychographic, Demographic or Geographic Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 9, 2011
I must admit to being bewildered when first hearing the word "psychographic" ...
Adchemy Stitches Together Intent: Search, Social, Mobile, Behavior
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Adchemy will release information on an underlying technology its engineers created that ...
Behavioral Marketing Will Morph Into Permission Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Behavioral marketing is in trouble, says David Yovanno, CEO of social media ...
Opt-Out Man Visits the Mall Cops
Data and Targeting Insider, Steve Smith - Friday, February 4, 2011
It's been a while since Opt-Out Man has dusted off the browser ...
Will Data Provide The Fabric For Online Advertising?
Data and Targeting Insider, Laurie Sullivan - Thursday, February 3, 2011
There has been a lot of noise for marketers to absorb about ...
ISP-Based Targeting Company Argues For Tech-Neutral Rules
Online Media Daily, Wendy Davis - Tuesday, February 1, 2011
The start-up Kindsight, which plans to roll out a form of behavioral ...
Ad Nets Ignore Do-Not-Track At Their Own Peril
PolicyBlog, Wendy Davis - Wednesday, February 2, 2011
The prospect of an easy-to-use browser-based opt-out for behavioral advertising advanced this ...
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