- Autobytel Gains Direct Data Sales Channel Through eXelate
Data and Targeting Insider, Laurie Sullivan - Thursday, March 31, 2011
Realizing data has become a valuable asset, Autobytel signed on with eXelat ...
- Study: Glitches, Inconsistencies Abound In Targeting Opt-Outs
PolicyBlog, Wendy Davis - Wednesday, March 30, 2011
For more than 10 years, online ad companies have said that use ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- From Black Box To Buddying Up: Or, Turning 'Stalkers' Into 'Companions'
Data and Targeting Insider, Steve Smith - Friday, March 25, 2011
The other day my fiancée and I were discussing personalization technologies. ...
- What's A DMP -- And Do I Need One?
Data and Targeting Insider, Laurie Sullivan - Thursday, March 24, 2011
The data management platforms (DMP) is probably the least appealing and mo ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Measuring The Engagement Value Of Retargeting
Data and Targeting Insider, Steve Smith - Friday, March 18, 2011
Many people see retargeting as that second chance at a consumer w ...
- Coalition Of Online Ad Companies Urges Support For Firefox Do-Not-Track Headers
PolicyBlog, Wendy Davis - Thursday, March 17, 2011
When Mozilla said last year that it was going to include ...
- Behavioral Targeting For Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2011
Think of Facebook's Sponsored Stories, which debuted in January, as a n ...
- Commerce's Strickling To Say Administration Supports Baseline Privacy Regs
PolicyBlog, Wendy Davis - Tuesday, March 15, 2011
Microsoft has added another privacy feature to Internet Explorer 9: A do-not-tra ...
- Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Netpulse Inc., which operates a place-based video network distributed across stationary exerci ...
- Browsing Privacy's Next Steps
Data and Targeting Insider, Steve Smith - Friday, March 11, 2011
It is going to be a busy season on the privacy protecti ...
- DoubleVerify Brings Compliance With Privacy Codes
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2011
Three-year-old DoubleVerify wants to bring more accountability and trust into online advertisin ...
- Jon Mandel Named Chairman Of Proximic
Online Media Daily, - Monday, March 7, 2011
Madison Avenue media vet Jon Mandel has been named chairman of t ...
- Interclick Seeks Dismissal Of History-Sniffing Lawsuit
Online Media Daily, Wendy Davis - Thursday, March 3, 2011
Behavioral targeting network Interclick argues that a lawsuit by New York reside ...
- Response-Based Advertising Showing Promise
Data and Targeting Insider, Laurie Sullivan - Thursday, March 3, 2011
AdoTube recently announced the initial results of testing of its response targeti ...