- Consumer Reports: Eight In 10 Web Users Want Do-Not-Track
PolicyBlog, Wendy Davis - Thursday, June 30, 2011
In 2009, researchers from the University of Pennsylvania's Annenberg School for Communicati ...
- Real-Time Bidding Turns Into Real-Time Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2011
Most marketers have heard about real-time bidding, but what about real-time behavior ...
- FTC's Brill: Mobile Privacy Practices 'In Desperate Need Of Reform'
PolicyBlog, Wendy Davis - Monday, June 27, 2011
FTC Commissioner Julie Brill today reiterated her support for a universal do-not-tra ...
- The Personal Touch: Tapping Into Me Media
Data and Targeting Insider, Steve Smith - Friday, June 24, 2011
The promise of personalization in digital media is one of those stori ...
- DG, MediaMind To Combine TV And Online Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2011
DG, which delivers video ads through a digital network, wanted to expa ...
- Havas: BT Industry Could Face Same Fate As Adware Companies
PolicyBlog, Wendy Davis - Wednesday, June 22, 2011
A new report about privacy by Havas Digital makes the extraordinary cla ...
- Packaged Editorial Ads Click With Consumers
Online Media Daily, Laurie Sullivan - Tuesday, June 21, 2011
Editorial content and other earned ad messages, packaged with paid or narrati ...
- FCC: Targeted Advertising Is Good For America...Sometimes
Data and Targeting Insider, Steve Smith - Friday, June 17, 2011
Here is one worth noting. In the massive new report on t ...
- An Inside Look At Experian Marketing Services
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 15, 2011
Experian Marketing Services, and Kantar Media, which provides Internet, TV and rad ...
- Digital Ad Alliance Creates Privacy Rules For Online Ads
Online Media Daily, - Friday, June 10, 2011
WPP's GroupM Interaction and Interpublic's Mediabrands, consisting of Initiative and UM, a ...
- But How Does That Make You Feel? Matching Ads To Emotion
Data and Targeting Insider, Steve Smith - Friday, June 10, 2011
If the online ad industry is old enough to have developed i ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- IPv6 To Profile Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 8, 2011
Google, Microsoft, Bing, and others expect June 8, 2011 (today), also kno ...
- Don't Just Follow Me -- Know Me
Data and Targeting Insider, Steve Smith - Friday, June 3, 2011
I imagine that the new research on the effectiveness of personalized retargeti ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...