- DoubleVerify Closes $33 Million In Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 31, 2011
As behavioral targeting through ad exchanges grows, marketers want a method ...
- IKEA In My Bedroom: Creepy, But Cool Or Cool, But Creepy?
Data and Targeting Insider, Steve Smith - Friday, August 26, 2011
So much energy is spent defending, obfuscating and otherwise rationalizing the perceiv ...
- Behavioral Targeting On Rise Regardless Of Pushback
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2011
Online behavioral advertising revenue in the U.S. will reach $4.9 billion ...
- Specific Media Settles Flash Cookie Suit, Promises Never To Use Them
Online Media Daily, Wendy Davis - Monday, August 22, 2011
As part of a privacy lawsuit settlement against Specific Media, the compa ...
- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- How To Stop Wasting Ad Dollars
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 17, 2011
Sunil Sharma, an independent consultant who was formerly director of trading ...
- NebuAd Settles Lawsuit Over Behavioral Targeting Tests
Online Media Daily, Wendy Davis - Tuesday, August 16, 2011
Defunct ad company NebuAd has agreed to a $2.4 million settlement ...
- NARC To Start Enforcing Privacy Principles
PolicyBlog, Wendy Davis - Tuesday, August 16, 2011
The Better Business Bureau's National Advertising Review Council said today that ...
- Behavioral Commerce -- Or, The Art of the Observant Salesperson
Data and Targeting Insider, Steve Smith - Friday, August 12, 2011
"What will it take for you to walk out of here tod ...
- eXelate's CEO Coins Term For DMP
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2011
Since it's all about online marketing and targeting ads based on behavi ...
- Can We Target And Optimize For People's Values?
Data and Targeting Insider, Steve Smith - Friday, August 5, 2011
Much of the technology behind behavioral targeting has been based on answeri ...
- KISSmetrics 'Blindsided' By Privacy Complaints About New Tracking Technology
PolicyBlog, Wendy Davis - Thursday, August 4, 2011
KISSmetrics CEO Hiten Shah said today that the company was "blindsided" ...
- D.N.T. Is Full Of B.S.
Publishing Insider, Ari Rosenberg - Thursday, August 4, 2011
Evidon hosted a consumer privacy conference on July 19 in New Yo ...
- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Companies Resort To Browser 'Hacks' To Track Cookie-Deleters
PolicyBlog, Wendy Davis - Monday, August 1, 2011
For years, people who wanted to avoid online tracking have regularly delet ...