- Your Site Is A Theme Park, And You Are The Tour Guide
Data and Targeting Insider, Steve Smith - Friday, December 30, 2011
"How do you get audiences to the places that matter most?" ...
- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Born With An Eye Toward 2020: Tending The Xu of Data
Data and Targeting Insider, Steve Smith - Friday, December 16, 2011
It was a good week to catch up with Mike Baker, C ...
- Study Finds Google Wallet Could Leak Consumer Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 14, 2011
Consumers typically don't like the idea of being targeted by ads bas ...
- Will Trade Tracking For Deals, Consumers Signal
Data and Targeting Insider, Steve Smith - Friday, December 9, 2011
Consumers remain wary of behavioral tracking and want to maintain control ...
- Social Signals Create The Next Version Of Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 7, 2011
Gurbaksh Chahal believes he's created the next version of behavioral targeting. H ...
- The Personalization Challenge In Gift-Giving Season
Data and Targeting Insider, Steve Smith - Friday, December 2, 2011
Sometimes you really wish some Web sites would forget who you ar ...