- Culture Matters Even More In A Multiscreen World
Data and Targeting Insider, Steve Smith - Friday, March 30, 2012
In a multiscreen world, "context" takes on a whole new meaning. N ...
- Directional Media Is Moving
Online Media Daily, - Wednesday, March 28, 2012
The digital age has forced directional media into a new direction: upwar ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- FTC Supports Right To Opt Out Of Data Collection By Ad Networks
Online Media Daily, Wendy Davis - Monday, March 26, 2012
The Federal Trade Commission is urging the ad industry to continue effor ...
- Is There An App For This? Congress Asks Disclosure From 34 iOS Publishers
Data and Targeting Insider, Steve Smith - Friday, March 23, 2012
Congress wants 34 iOS app developers to disclose what data they a ...
- Nine Rules For Effective Behavior-Based Email Marketing
Email Insider, Loren McDonald - Thursday, March 22, 2012
Using customer behavior effectively in every aspect of your email-marketing program c ...
- How To Find New Customers Through Audience Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 21, 2012
Online consumer behavior continues to get more complicated as consumers spend mo ...
- Behavior Modification: The Mobile Edition
Data and Targeting Insider, Steve Smith - Friday, March 16, 2012
History shows that attaching the term "behavioral" to just about anything ...
- Microsoft Targets Health Ads Based On Consumers' Web Activity
Online Media Daily, Wendy Davis - Tuesday, March 13, 2012
Microsoft has updated its privacy policy to specify that it serves health-relat ...
- A New Behavior: News Readers Willing To Pay?
Data and Targeting Insider, Steve Smith - Friday, March 9, 2012
The paid content platform Press+ defends the potential for subscription revenue again ...
- Scared Straight: Graphic Anti-Meth Ads Work
MediaDailyNews, Erik Sass - Wednesday, March 7, 2012
While the emotionally neutral and "fear-only" anti-meth ads produced little change ...
- EU Regulators To IAB: Users Must Explicitly Consent To Tracking
PolicyBlog, Wendy Davis - Tuesday, March 6, 2012
n late 2010, the Federal Trade Commission called on the ad indust ...
- FTC's Brill: 'Do Not Track' Means Do Not Collect Data
Online Media Daily, Wendy Davis - Friday, March 2, 2012
Some privacy advocates say that companies should completely stop gathering data abo ...
- Google, Don't Just Track -- Lead
Data and Targeting Insider, Steve Smith - Friday, March 2, 2012
In all of the controversy surrounding Google's new unified privacy policy th ...