- 3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data se ...
- How Ad Targeting Continues To Change
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 25, 2012
The industry still continues to operate under old privacy rules, though it ...
- Is Behavioral Targeting or A/B Testing Better For Business?
Online Media Daily, Andrea Fishman - Tuesday, April 24, 2012
Effective behavioral targeting requires both extensive knowledge about your consumers -- a ...
- Don't Fear The Machine: Going Full-On Wall Street
Data and Targeting Insider, Steve Smith - Friday, April 20, 2012
Think Realtime is bringing yet another layer of automation to the high ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- We Have Met The People Meter, And It Is Us: Mobile Apps Change The Data Game
Data and Targeting Insider, Steve Smith - Friday, April 13, 2012
Mobile apps and the mobile Web are already starting to give ...
- Why Don't You Serve Me Sock Ads On An Electronics Web Site?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 11, 2012
Have you ever read a comment by someone who wants to s ...
- The Impact Of Cookie Deletion On Marketing Attribution
Metrics Insider, Anto Chittilappilly - Wednesday, April 11, 2012
One of the questions frequently asked about attribution is how much cook ...
- Selling Your Personal Data
Online Spin, Max Kalehoff - Tuesday, April 10, 2012
The Wall Street Journal recently published a thoroughly researched, somewhat fear-mongering analys ...
- 'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digit ...
- TRUSTe Unveils Mobile Targeting, Opt-Out Tool
Online Media Daily, Wendy Davis - Tuesday, April 3, 2012
TRUSTe is unveiling a new tool that mobile companies will use ...
- Franken Urges 'Comprehensive' Do-Not-Track Rules
PolicyBlog, Wendy Davis - Wednesday, April 4, 2012
All browsers should have a do-not-track setting, and all companies that tra ...
- Studies Show Users Confused By Targeting Icons
PolicyBlog, Wendy Davis - Monday, April 2, 2012
The centerpiece of the ad industry's self-regulatory privacy program are the "you-are-being-targete ...