- The Emotional Complexity Of Coffee And Donuts
Data and Targeting Insider, Steve Smith - Friday, August 31, 2012
Can marketers use smartphone surveys to tap into the deepest motives a ...
- American Heart Association Targets Awareness With Engagement, Reaps Donation Interest
Data and Targeting Insider, Steve Smith - Friday, August 10, 2012
By targeting the right audience with ads that encouraged interaction and informati ...
- Will Nielsen's Cross-Platform Model Lead To Set-Top-Box TV Ad Targeting?
Data and Targeting Insider, Laurie Sullivan - Thursday, August 9, 2012
The advertising industry hasn't quite managed to target TV ads per househol ...
- A New Way to Buy Online Video Audiences
VidBlog, Daisy Whitney - Monday, August 6, 2012
A pet food maker wanting to expand its reach with online vid ...