- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- IBM's New Behavioral Data Product Personalizes Marketing Solutions
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
IBM announced a product today called IBM Universal Behavior Exchange (UBX), pa ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Emotional Connections As A Science
SearchBlog, Laurie Sullivan - Monday, October 19, 2015
Intent drives search campaigns, and emotional connections drive intent. For the pa ...
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
PolicyBlog, Wendy Davis - Thursday, October 8, 2015
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Beintoo Partners With Tapad For Cross-Device Audience Extension
Mobile Marketing Daily, Ben Frederick - Tuesday, October 6, 2015
Beintoo, a mobile tech company, has announced a partnership with Tapad, ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...