- FCC Proposes Broadband Privacy Rules
PolicyBlog, Wendy Davis - Thursday, March 31, 2016
The FCC voted 3-2 today to move forward with proposed privacy rul ...
- Customer Behaviour Should Guide Marketers On Email Frequency
Email Insider Europe, Sean Hargrave - Wednesday, March 30, 2016
Marketers worry about how often they should email customers. The advice fr ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Ad Industry Launches Campaign Promoting AdChoices Icon
Daily Online Examiner, Wendy Davis, Felicia Greiff - Thursday, March 10, 2016
The industry self-regulatory group Digital Advertising Alliance is launching a new ...
- FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
Daily Online Examiner, Wendy Davis - Thursday, March 10, 2016
Broadband providers would have to obtain consumers' consent before drawing on the ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- Amplitude Releases Compass For Better Retention
Mobile Marketing Daily, Ben Frederick - Tuesday, March 8, 2016
Compass is designed to identify behaviors that can drive long-term retention. T ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlin ...
- Broadband Providers Urge FCC To Avoid Curbs On Behavioral Targeting
PolicyBlog, Wendy Davis - Wednesday, March 2, 2016
Internet service providers are telling the FCC that all companies involved wi ...