- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consume ...
- Time Inc. Chief Talks About Its Acquisition Of Ad-Tech Firm Viant
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Time Inc. CEO Joe Ripp spoke with Business Insider about the company ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of targ ...
- Visual, Digital And Environmental Signals Target Personal Messages
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2016
ADVIA Partners has developed technology that CEO John DeCaprio believes will beco ...
- Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. Th ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- How To Manage First Impressions
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 27, 2016
Larry Kim tells us that scientific studies prove humans have biases that create ...
- CRM Data Increases Email Marketing ROI
Email Marketing Daily, Jess Nelson - Tuesday, June 21, 2016
Email marketing technology company Emarsys announced an expansion of its services ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Silicon Valley Says Broadband Privacy Rules Shouldn't Apply To Web Companies
PolicyBlog, Wendy Davis - Friday, June 3, 2016
The Internet Association, which represents Google, Amazon, eBay and others, urges t ...
- ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says
PolicyBlog, Wendy Davis - Wednesday, June 1, 2016
Internet service providers should obtain consumers' opt-in consent before using a bro ...