- Snapchat Poised To Deliver Behavioral Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, August 29, 2016
Business Insider reports Snapchat is planning to introduce behavioral targeting for advertiser ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Think Tank Touts Pay-For-Privacy Broadband Pricing, Blasts 'Paternalistic' Critics
PolicyBlog, Wendy Davis - Tuesday, August 16, 2016
"Privacy fundamentalists should not prevent those who are willing to give ...
- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- MediaMath Integrates Proximity To Create Geo-Location Targeted Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2016
MediaMath has integrated Geopulse Proximity from Factual into its TerminalOne Marketing Operati ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
Data and Targeting Insider, Laurie Sullivan - Thursday, August 4, 2016
Spot.IM has closed a Series A funding round worth $13 million ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- Programmatic Shift Hurts Publishers That Cater To Children
Real-Time Daily, Michael Hahn, Bill Morrow - Wednesday, August 3, 2016
Programmatic advertising is growing exponentially, accounting for over 50% of all displ ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...
- Comcast Defends 'Pay-For-Privacy' Pricing, Makes Case To FCC
Daily Online Examiner, Wendy Davis - Tuesday, August 2, 2016
Comcast is asking the FCC to reject proposed rules prohibiting broadband provide ...