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Results for beverages
Pepsi Ups Its Ante On Sugar, Salt, Fat Goals
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 18, 2016
PepsiCo yesterday announced plans to further reduce the amount of added sugars, ...
Study Faults Coke And Pepsi's Funding Of Health Groups
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 11, 2016
Coca-Cola and PepsiCo provided funding to 96 health organizations from 2011 through ...
NEW! Dairy Farmers of Canada Develop New Way To Drink Milk
Out to Launch, Amy Corr - Friday, October 7, 2016
Dairy Farmers of Canada
launched an amusing tongue-in-cheek campaign to remind Canadians ...
Silk Wants Consumers To Drink Their Snacks
Out to Launch, Amy Corr - Wednesday, October 5, 2016
Some people prefer to drink their calories, but I am not one ...
Bud Light, Gaga Team on 'Dive Bar' Tour, Social Events, TV Ads
Marketing Daily, Karlene Lukovitz - Monday, October 3, 2016
The pop superstar will do a few performances in small venues in ...
Anheuser-Busch Tops In Live Music Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, September 25, 2016
Twenty-eight percent of properties with a sponsor in the alcoholic beverage category ...
Diddy's Work Ethic Showcased In New Ciroc Campaign
MAD, Larissa Faw - Monday, September 19, 2016
The campaign weaves archival footage from Diddy's life story with stories of ...
Consumer Blowback Prompts A Redo Of A Brand Refresh
MAD, Larissa Faw - Thursday, September 15, 2016
Last year, Celestial Seasonings redesigned its packaging with great promotional fanfare. Consumers ...
Dos Equis Unveils New 'Most Interesting Man,' Interactive Plans
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2016
Dos Equis and Havas New York, which also created the hugely popular ...
Lavazza, Agassi Launch Global Brand Rep Deal At U.S. Open
Marketing Daily, Karlene Lukovitz - Friday, September 2, 2016
Lavazza took out-of-home ads in key locations in New York City. The ...
Dr Pepper Campaign Features 'Larry Culpepper' On College Football Roadshow
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2016
TV ads will air throughout the season on ESPN, ABC, CBS, Fox ...
Fore! Golf Sponsorships To Surpass $1.8 Billion This Year
MAD, Steve McClellan - Monday, August 29, 2016
Global spending on golf is expected to total $1.82 billion in 2016, ...
Malibu Rum Launches Connected Bottles To Deliver Consumer Content
Connected Thinking, Chuck Martin - Thursday, August 25, 2016
In the Internet of Things, anything that can be connected will be ...
Juicy Juice Runs Sweeps, In-Store Events With Macy's
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2016
As part of its ongoing "Perfect Fit" marketing campaign, the kids' beverages ...
Pepsi Launches Sound Drop Music Platform For Emerging Artists
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2016
During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara and ...
Bud Light Brings Back Schumer, Rogen
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
The spot highlights how all Bud Light drinkers are the same, noting ...
Tequila Brand Herradura Wants You To Hear The Smoothness
Marketing Daily, Larissa Faw - Monday, August 15, 2016
Video ads in a new campaign for the brand developed with agency ...
NEW! Olympian Shakur Stevenson Is Just A Kid From Newark In Gritty Powerade Ad
Out to Launch, Amy Corr - Monday, August 8, 2016
is the latest athlete to be featured in
SoBe Throws 21st Birthday Vegas Bash With Charli XCX
Marketing Daily, Karlene Lukovitz - Monday, August 8, 2016
PepsiCo's SoBe beverages brand is throwing itself a 21st birthday party in ...
Under Fire, Coke Pulls Sexist Sprite Ads
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
An online ad that ran on Irish men's lifestyle site JOE.ie featured ...
New Blue Moon Spots Star Chef Roy Choi, Indie Band Family of the Year
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2016
In March, Blue Moon replaced its "Artfully Crafted" tagline and creative with ...
Vermont To Pursue GMO Fight In Regulatory, Not Legal, Arena
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2016
While most mainstream food makers and food retailers are celebrating the passage ...
Cafe de Colombia Shoots For The Moon
MAD, Larissa Faw - Friday, July 22, 2016
A new campaign developed with agency Rokkan-"Greatness Is Brewing"-- uses a tongue-in-cheek ...
Dew Does Gaming League
Marketing Daily, Aaron Baar - Wednesday, July 13, 2016
Mountain Dew's Sonika Patel, tells "Marketing Daily," "There is a lot of ...
Coca-Cola Launches Global Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
The Coca-Cola Company is launching a multi-brand effort for the Rio 2016 ...
Red Bull Launches Online TV Series
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2016
The Ripple Effect" features Nick Woodman of GoPro, Steve Van Doren of ...
Interactive Site Brings Hennessy's Mastery To Life
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2016
The creative -- the latest extension of the brand's "Never stop. Never ...
Sanpellegrino And The Joys Of Wandering
MAD, Larissa Faw - Thursday, June 16, 2016
The beverage brand is launching a new campaign the focal point of ...
Britvic Moves From Big Ad Spend To Incubation
Around the Net In MAD London, Sean Hargrave - Thursday, June 16, 2016
Britvic has launched an "incubator company" in a bid to target health-conscious ...
Soda Consumption Being Surpassed By Bottled Water
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2016
After declining for years, consumption of carbonated soda is expected to be ...
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