- Costco Will Market Its Own Beer Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 31, 2008
Costco, the warehouse retailer, is readying its first line of private-label beer ...
- Newman's Own Is Out With Wine Line
Marketing Daily, - Thursday, January 31, 2008
Newman's Own, the brand created by actor Paul Newman, is out wi ...
- Costco Loses State Case On Alcohol Pricing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
...
- Starbucks Will Shut Down Stores In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 30, 2008
Facing slowing sales growth and increased competition nationwide, Starbuck's founder and recent ...
- Colt 45 In Hip Re-Branding Effort
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 29, 2008
As microbrews and imports have lent a snootier air to the be ...
- Coors Light In Hispanic Effort For Super Bowl
Marketing Daily, - Tuesday, January 29, 2008
Coors Light, the official beer of the forthcoming Super Bowl, is supporti ...
- Diageo Acquires Rosenblum Cellars
Marketing Daily, - Tuesday, January 29, 2008
Diageo Chateau & Estate Wines (DC&E), part of Diageo, has entered in ...
- Hops And Barley Shortages Squeeze Beer Prices
Around the Net In Brand Marketing, Thom Forbes - Friday, January 25, 2008
Just in time for the national drinking holiday known as Super Bo ...
- Pepsi, NFL, VH1 In Super Bowl Fête
Marketing Daily, - Thursday, January 24, 2008
On Jan. 31, VH1, the NFL and Pepsi will team up ...
- Starbucks Offering $1 Coffee In Seattle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 23, 2008
Starbucks is experimenting with selling an eight-ounce short size cup of coff ...
- Brawl Over Fed's Alcohol Labeling Proposal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
Pushed by consumer groups, the U.S. Treasury Department's Alcohol and Tobacco T ...
- Mintel: Taste For Imported Beer Strong, Growing
Marketing Daily, Karl Greenberg - Tuesday, January 22, 2008
[Beverages] The consultancy says the upgrade trend is being driven--as in oth ...
- Pepsi Treats Energy Drink Amp As A Megabrand
Around the Net In Brand Marketing, Thom Forbes - Monday, January 21, 2008
PepsiCo has labeled Mountain Dew Amp Energy one of its "megabrands" a ...
- Miller Looks To Revive MGD
Around the Net In Brand Marketing, Thom Forbes - Friday, January 18, 2008
MGD 64, which has only a little more than half MGD Light ...
- Pepsi Plans Super Bowl Campaign For G2
Marketing Daily, - Friday, January 18, 2008
PepsiCo will tout the new Gatorade sku, G2, in Super Bowl XLI ...
- Pepsi's Naked Juice To Be Sold At Starbucks
Marketing Daily, - Friday, January 18, 2008
PepsiCo's Naked Juice, currently sold in supermarkets and club, health and special ...
- Heidi Klum, Diet Coke Pair For Disease Awareness
Marketing Daily, - Friday, January 18, 2008
Supermodel Heidi Klum is joining Diet Coke to help raise awareness ...
- P&G Will Spin Off Folgers To Shareholders
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 17, 2008
Procter & Gamble, which in recent years has focused on fast-growing business ...
- For Chinese Olympic Audience, Coke Is It
Marketing Daily, - Thursday, January 17, 2008
Chinese consumers are showing a big increase in the upcoming Olympics, than ...
- Aussie Wine To Debut In U.S. In January
Marketing Daily, - Wednesday, January 16, 2008
Angove's Winery of Australia will use POS and online marketing to suppo ...
- CKE, Coca-Cola Renew Beverage Pact
Marketing Daily, - Tuesday, January 15, 2008
CKE Restaurants, Inc., parent company of Carl's Jr. and Hardee's restaurants, h ...
- A-B Moves Chelada Product Coast To Coast
Marketing Daily, - Tuesday, January 15, 2008
Anheuser-Busch is launching its Budweiser & Clamato Chelada and Bud Light &am ...
- Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad
Marketing Daily, Laurie Sullivan - Tuesday, January 15, 2008
[Technology] Pepsi and Amazon.com have teamed up in a nearly yearlong promoti ...
- Dunkin' Donuts, Milky Way Heat Up Hockey Games
Marketing Daily, Nina Lentini - Tuesday, January 15, 2008
[Beverages] Mars, which makes Milky Way, accepted a partnership with Dunkin' becau ...
- Caribou Coffee Sales Up 5% In Quarter
Marketing Daily, - Monday, January 14, 2008
Caribou Coffee Company is reporting net sales for the quarter ended De ...
- Coke To Bow New Spot, Expand Can Design Contest
Marketing Daily, David Goetzl - Monday, January 14, 2008
[Beverages] This year, Coca-Cola is letting people who design their own ca ...
- Bolla Wines Marks Anniversary With Tour, Contest
Marketing Daily, - Thursday, January 10, 2008
Bolla Wines will celebrate 125 years of fine Italian winemaking with ...
- "Tappening" Bottled-Water Backlash Targets Coca-Cola
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 9, 2008
Mark DiMassimo, creative director of marketing shop DiMassimo Goldstein, and Eric Yaverbau ...
- Coca-Cola Backs USO, Heart Month
Marketing Daily, - Wednesday, January 9, 2008
The Coca-Cola Company--a USO partner for more than 50 years--has renewed i ...
- Will McDonald's Drive Loyalty In Coffee Category?
Marketing Daily, Robert Passikoff - Wednesday, January 9, 2008
Locations and the distribution system are certainly important, but success will ...