- Coke, Nestle Settle Suit Over Weight-Loss Claims For Enviga
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
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- 7-Eleven Working Up Mo-Joe Blends
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2009
The company is aiming to woo cash-conscious consumers -- who still cra ...
- Micros Horning In On Majors' Market Share
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2009
Paul Gatza, director of the Brewers Association, says the majority of sha ...
- Tropicana Returning To Old Packaging After Consumer Clamor
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Some folks carped that packaging that rolled in early January was "ugl ...
- Starbucks' Soluble Via Gets Instant Approval From Journos
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 19, 2009
I was looking for a distinguished food critic's review of the n ...
- Coffeehouse Diehards Are Novelty Seekers
Marketing Daily, - Wednesday, February 18, 2009
Consumers who are willing to spring for a daily fix of coffeehou ...
- Pepsi's 'Invertising' Infuses Employees With New Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 18, 2009
When PepsiCo employees returned to work at company headquarters in Purchase, N.Y ...
- Coke Zero Video Contest Invites 'Madness'
Marketing Daily, Karlene Lukovitz - Tuesday, February 17, 2009
The brand is promoting awareness of the contest and site by havi ...
- Foster's Will Separate Wine From Beer Operations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 17, 2009
Foster's, the Australian drinks group, has decided to hold onto its struggli ...
- Diet Coke Net Event Features Hilary Duff
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2009
After each event, the footage is edited into Webisodes that are releas ...
- Starbucks Going Instant With 'Via' Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
The correct term nowadays for what Mom called "instant coffee" and din ...
- Powerade Sees Big Growth In The Category
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
Coca-Cola believes it has only just scratched the surface of what mig ...
- NCAA Backpedals On Banned Substances In Vitaminwater
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
"To put it in perspective, an average-sized, healthy man would have ...
- PepsiCo's Profit Drops 43%, Meeting Analysts' Projections
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
PepsiCo reported a 43% drop in fourth-quarter profit Friday, but it m ...
- Arnell's Purported Brand Logo Redesign Doc Goes Viral
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 12, 2009
"Breathtaking," a 27-page document that allegedly represents the "preposterous and extrem ...
- Coca-Cola Profit Falls After Write-Down At Distribution Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 12, 2009
Coca-Cola says fourth-quarter profit fell after its largest distributor, Coca-Cola Enterprises, wro ...
- Dove Chocolate, Gallo Wine Team For Promo
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2009
Cross-company marketing efforts are more appealing than ever "with everyone trying ...
- The Consumer:Call and Brand Response
Media Magazine, - Monday, February 2, 2009
There's a principle in physics called the law of conservation of ener ...
- Bob Lachky Leaving Anheuser-Busch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
Bob Lachky, 55, who for two decades has helped craft trademark campaig ...
- Vitaminwater Runs Afoul Of NCAA Banned-Substances Rule
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 11, 2009
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- Celestial Tree Planting Sponsorship Lifts Sales
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2009
The effort is being supported by special displays at retailers throughout t ...
- Smart Balance To Intro Milk In Northeast
Marketing Daily, - Thursday, February 5, 2009
The company will launch the product in the New York City a ...
- Ovaltine Ads Combine Opera, Yucky Foods
Marketing Daily, Nina Lentini - Wednesday, February 4, 2009
While the support advertising is fact-based and specific (for instance, that Ovalti ...
- Eight O'Clock: Time For A New Look
Marketing Daily, - Monday, February 2, 2009
Eight O'Clock Coffee is celebrating its 150th birthday by giving its packagi ...
- Three Olives Vodka: New Campaign, Bottle Design
Marketing Daily, Karlene Lukovitz - Monday, February 2, 2009
The brand, known for its "fun and unique" flavor varieties, took ...
- Bottled Water's Growth Slows To A Trickle
Around the Net In Brand Marketing, Thom Forbes - Monday, February 2, 2009
Having read numerous stories already about the trouble bottle water is facin ...
- Coke, Pepsi Ready For New Round Of Soda Wars
Around the Net In Brand Marketing, Thom Forbes - Monday, February 2, 2009
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