- Imported Beer, Wine Sales Slipped In '08
Marketing Daily, - Tuesday, March 31, 2009
Consumers traded down and drank more of their spirits, wine and be ...
- Coke Boosts Hispanic-Market Efforts in '09
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
Reinaldo Padua, assistant VP/Hispanic marketing Coca-Cola North America, says the effort ...
- Four-Year Sales Skid Accelerates For Soda Pop
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 31, 2009
U.S. soft-drink volume fell 3% in 2008, the steepest drop on reco ...
- Nestle Invests $15.6 Million In Sweet Leaf Tea
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
Clayton Christopher founded the company 11 years ago with $10,000 and h ...
- EU Court: Inbev Has No Exclusive Rights To Bud Trademark
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 26, 2009
...
- Pepsi To Pare Plastic For Bottled Water
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 25, 2009
The new half-liter (16.9-oz.) bottle for Aquafina weighs about 20% less th ...
- Powerade Pegs Gatorade As Less 'Complete'
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
Coke's Powerade is undertaking a bold and innovative print and outdoor effo ...
- Coca-Cola Heads Into The Rapids
Marketing Daily, - Friday, March 20, 2009
Coca-Cola is now the official soft drink of the U.S. National Whitewat ...
- Miller Lite Reprising Traditional Pitch: 'Tastes Great'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
A new $100 million Miller Lite campaign aimed at grabbing market sha ...
- How Does Sigg Get Away With Charging $25 For A Water Bottle?
Around the Net In Brand Marketing, Thom Forbes - Friday, March 20, 2009
First, know your customer. There's the "Whole Foods Woman," who lives ...
- China's Coke Decision Threatens to Chill Investment
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 19, 2009
China's rejection of Coca-Cola's $2.4 billion bid for China Huiyuan Juice Gro ...
- Dos Equis Puts 'Interesting Man' On The Road
Marketing Daily, Aaron Baar - Wednesday, March 18, 2009
"Dos Equis has been extremely successful in driving brand growth in o ...
- China Blocks Coke's Bid For Juice Company
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
...
- Coke Unleashes Music Single With TV Spot
Marketing Daily, Karlene Lukovitz - Monday, March 16, 2009
In addition to being embedded in the TV commercial and available ...
- Milk Industry, NBA Team For Teen Fitness
Marketing Daily, Karlene Lukovitz - Wednesday, March 11, 2009
The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: t ...
- Dr Pepper Snapple Launches Stevia Sports Drink
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2009
Marketing for Naturally Zero will be closely tied in with the multi-med ...
- Coke Offering Free Vault For Every Purchase Of Mtn Dew
Around the Net In Brand Marketing, Thom Forbes - Monday, March 9, 2009
Coca-Cola will give away a free sample of its Vault brand ...
- Pepsi Offering Three Sodas With 'All-Natural' Sugar
Around the Net In Brand Marketing, Thom Forbes - Friday, March 6, 2009
Pepsi is launching a premium all-natural cola called Pepsi Natural in ...
- Coca-Cola To Invest $2 Billion In China Over 3 Years
Around the Net In Brand Marketing, Thom Forbes - Friday, March 6, 2009
...
- Snapple Pulling Out Stops For Product Overhaul
Marketing Daily, Karl Greenberg - Thursday, March 5, 2009
"This is the biggest thing we have done on the brand sin ...
- Miller Lite Takes Center Stage At MillerCoors
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
The key to MillerCoors long-term growth will be expanding its top-selling lig ...
- Anheuser-Busch Has A Lot Riding On Its Brewing Culture
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
Industry observers say that Anheuser-Busch needs to maintain its nearly obsessive devoti ...
- Correction: 7-Eleven's Brazilian Bold
Marketing Daily, - Monday, March 2, 2009
A story in the Feb. 26 issue of Marketing Daily about n ...
- Appetite for Disruption
OMMA Magazine, Joan Voight - Monday, March 2, 2009
It was a fateful linkup, which, like many flirtations, seemed innocent ...