- Mike's Hard Lemonade 'Zombifies' Customers
Marketing Daily, Tanya Gazdik - Friday, September 30, 2011
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNe ...
- Ocean Spray Cranberry Bog Hits Big Apple
Marketing Daily, - Friday, September 30, 2011
Ocean Spray is launching a pop-up restaurant inside a cranberry bog ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...
- Dance To It: Coke Searches For Campaign Star
MediaDailyNews, David Goetzl - Thursday, September 29, 2011
Coke is set to make an amateur dancer the star of ...
- Eight O'Clock Coffee In Facebook Promo Today
Marketing Daily, - Thursday, September 29, 2011
To encourage the brew-it-yourself movement, Eight O¹Clock Coffee is celebrating National Coff ...
- Coca-Cola, UN Team On Women's Empowerment
Marketing Daily, - Wednesday, September 28, 2011
The Coca-Cola Company is partnering on a global basis with United Nations ...
- Coke And Pepsi Battle It Out On Plastic Content
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Now it's about the bottles as Coca-Cola and PepsiCo battle it o ...
- Smell The Coffee: OMD Wins $200M Sara Lee
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Sara Lee has appointed OMD to handle its estimated $200 million med ...
- Milk Marketing Board Doesn't Take To New Health-Focused Billboards
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Physicians Committee for Responsible Medicine is striking at the core of t ...
- Jagermeister Hires U.S. Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Jägermeister is hiring its first U.S.-market advertising agency in 25 or mo ...
- Is Tragedy Really The Right Place To Build Brand Equity?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ads in the sky, ads in public restrooms, on peoples' skin, a ...
- Foster's Says 'Yes'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Australian beer giant Foster's has accepted an improved takeover worth Aus$9.9 billi ...
- Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2011
You weren't in a time warp, Bruce Horovitz assures us in ...
- Responsible Marketing: Alcohol Brands Issued Social-Media Guidelines
Online Media Daily, Gavin O'Malley - Wednesday, September 21, 2011
Alcohol brands are welcomed to participate in social media marketing, but ...
- PepsiCo Helps Grow Chick Peas In Ethiopia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
PepsiCo will announce a new venture today aimed at increasing its acce ...
- Foster's Group Agrees To SABMiller Takeover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
SABMiller has agreed a deal to buy Foster's Group for AUD5.1 p ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- Facebook Boosts Diageo Advertising Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans ...
- Miller Lite, Goodyear, Dollar General Back 'The Chase'
Marketing Daily, Tanya Gazdik - Friday, September 16, 2011
Miller Lite will give a "man cave" to two winners every ti ...
- U.S. Beer Consumption Continues Decline
Marketing Daily, - Thursday, September 15, 2011
For the fourth consecutive year, U.S. beer consumption declined with a lo ...
- Opponents: Withdraw Kids' Food Marketing Guidelines
Marketing Daily, - Wednesday, September 14, 2011
Opponents of the voluntary guidelines for marketing food to children put forwa ...
- CAMY Study: Radio Alcohol Ads Still Reaching Young
Marketing Daily, Karlene Lukovitz - Wednesday, September 14, 2011
New research by an alcohol advertising watchdog organization concludes that nearly o ...
- Pepsi Shake-up: Carey Named CEO In Americas
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 15, 2011
A couple of seemingly innocuous press releases out of PepsiCo yesterday ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Billion $ Beverage: Starcom Keeps Coke China Account
MediaDailyNews, Steve McClellan - Tuesday, September 13, 2011
Publicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- Gatorade, NBA Take Athlete Pitch On The Road
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
Gatorade and the National Basketball Association have launched a road show call ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- PepsiCo CFO Talks Pricing, 'Stagflation'
Marketing Daily, Karlene Lukovitz - Thursday, September 8, 2011
The U.S. and other developed markets have moved into "stagflationary" mode ov ...
- Marketers Hope To Score With NFL Promos
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2011
There are a plethora of promotions, sponsorships and tie-ins that would ha ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...