- Negra Modelo Launches First-Ever TV Spots
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
Crown Imports' Negra Modelo is launching its first-ever TV spots on Ch ...
- Crystal Light Launches Online Store
Marketing Daily, Karlene Lukovitz - Monday, April 29, 2013
Kraft, which describes the e-store as a convenience and a way ...
- Unilever, Coca-Cola On Facebook UK Board
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 24, 2013
Social networking giant Facebook has created a UK Advisory Board, made ...
- Red Bull Tops 'SlateScore' YouTube Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Importantly, the analysis found that the top 500 YouTube brands have ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- Chipotle Bows Margarita
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 19, 2013
Denver-based Chipotle Mexican Grill is launching a Patrn margarita made with t ...
- Dannon Oikos, Allegra Lead Top-Selling CPG Launches
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2013
Dannon Oikos and Allegra were respectively the most successful food/beverage and non-foo ...
- In Food Shopping, Brands Are Big Losers
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
This marks the third straight year of declines for national brands. A ...
- Label 5 Scotch Sends Fans To NYC For Web Series
Marketing Daily, Karlene Lukovitz - Wednesday, April 17, 2013
The fans' mission: To demonstrate, via the challenges, Label 5's philosophy ...
- PJ's Coffee's Nontraditional Strategy
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 17, 2013
The coffee cafe segment is getting as crowded as the QSR busine ...
- Kool-Aid's Punch Bowl Walks Again
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 15, 2013
Kool-Aid is unveiling a new look for its big red mascot Monda ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Dos Equis 'Most Interesting Man' Returns
Marketing Daily, Tanya Gazdik - Monday, April 15, 2013
Dos Equis is bringing back the "Most Interesting Man in the Worl ...
- Modelo Gears Up For Cinco De Mayo
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2013
Corona Extra, Corona Light and Modelo Especial are using retail promotions ...
- Dunkin' Donuts' Hot Teas Get Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
It features bold, modernized graphics to mark the tenth anniversary of t ...
- NPD: Many Kids Call The Shots In Snacks, Breakfast
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
Kids are eating 43 more meals at home per year, on averag ...
- Heineken Launches Soccer Effort
Marketing Daily, Tanya Gazdik - Friday, April 5, 2013
The ad, which is the latest element of the brand's "Road ...
- Dos Equis Creates Early Cinco de Mayo Event
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
Dos Equis is certainly a leading beverage choice on this increasingly popul ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time ...
- California Milk Processor Board Keeps Dreaming
Marketing Daily, Karl Greenberg - Monday, April 1, 2013
The California Milk Processor Board is extending its dream-themed campaign under i ...
- Lipton Enlists Actress Kat Dennings
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Lipton has hired actress Kat Dennings to appear in online ads airi ...
- California Milk Board Gets Insomnia In New Milk Push
Marketing Daily, Karl Greenberg - Monday, April 1, 2013
The California Milk Processor Board (CMPB), is extending its dream-themed campaign f ...