- '13 Shift: Marketers Dive Deeper Into Brand Strategy
Marketing Daily, Karlene Lukovitz - Monday, December 30, 2013
There's a bit less focus on the latest social twists and experiment ...
- Gatorade Intros New TV Spot; Peyton Manning Tributes
Marketing Daily, Karlene Lukovitz - Tuesday, December 24, 2013
The pro athletes featured in the spot, dubbed "Hard Work" or "Cadenc ...
- Why Does Eco-friendly Coffee Taste Better To Eco-friendly People?
Marketing: Green, Ted Page - Thursday, December 26, 2013
It turns out "green washing" is also green tasting. According to ...
- Zevia Intros Zero-Cal Sweetener Blend With Monk Fruit
Marketing Daily, Karlene Lukovitz - Friday, December 20, 2013
With diet soda sales now declining faster than regular soda sales, bevera ...
- 2014 Looks Promising For Restaurants
Marketing Daily, Karlene Lukovitz - Thursday, December 19, 2013
After several tough recessionary years, the U.S. restaurant industry has seen mode ...
- Nutrient-Dense Foods Gaining Favor Over 'Functionals'
Marketing Daily, Karlene Lukovitz - Wednesday, December 18, 2013
Consumers are now increasingly looking to naturally or inherently nutritious foods a ...
- Stella Artois Promo Offers 'The Gift'
Marketing Daily, Tanya Gazdik - Tuesday, December 17, 2013
Stella Artois is conducting an online and mobile campaign dubbed "The Gif ...
- Court Dismisses Monster Energy Suit Against S.F.
Marketing Daily, Karlene Lukovitz - Tuesday, December 17, 2013
A federal judge has dismissed a lawsuit filed by Monster Beverage Cor ...
- It's Boomer Time! How Alcohol Brands Can Show Them Some Love
Engage:Boomers, Nicole Granese - Monday, December 16, 2013
Nearly 70% of Boomers drink-that's 48 million men and women in t ...
- Evian's 'Baby&Me' Out-Virals Famed 'Roller Babies'
Marketing Daily, Karlene Lukovitz - Friday, December 13, 2013
"Baby&Me," a 1:16-minute reprise produced by creative agency BETC, features people ...
- DaVinci Wines Debuts Facebook Promo
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2013
DaVinci Wines offered a unique twist this year on its interactive "Storytell ...
- Coca-Cola Shakes Up Its Americas Business
Raw, Karlene Lukovitz - Friday, December 13, 2013
Coca-Cola announced that it's restructuring its North America business, and that Ste ...
- Moet & Chandon Prepares New Year's Promotion
Marketing Daily, Tanya Gazdik - Wednesday, December 11, 2013
Moet & Chandon is launching marketing activities surrounding its billing as t ...
- 9 Big Beer Brands Lost 25%+ In Barrel Sales Over 5 Years
Marketing Daily, Karlene Lukovitz - Tuesday, December 10, 2013
U.S. barrel-volume sales of nine major beer brands fell by more th ...
- Coke Zero Contest Winners, Metallica Hit Antarctica
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
The winners were chosen through a contest in which residents of Argentin ...
- Coca-Cola's Hub Drives Real-Time
Marketing Daily, Karl Greenberg - Wednesday, December 4, 2013
Coke's scope is global, but that requires a one-stop real-time resource f ...
- Deloitte: CPGs Risk Missing E-Commerce Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, December 3, 2013
For this first part of its "Digital Commerce in the Supermarket Aisl ...
- Welch's Fans Create Giant Vine To Help Families
Marketing Daily, Karlene Lukovitz - Monday, December 2, 2013
The "Pass the Glass" campaign, created with The VIA Agency, asks peop ...
- Coca-Cola Taps New Mobile RTB Platform For Brazilian Campaign
Real-Time Daily, Tyler Loechner - Tuesday, December 3, 2013
StartMeApp, an ad exchange that recently launched a mobile real-time bidding (RT ...