- Pepsi Max 'Test Drive 2' Pulls 4M Views In 24 Hours
Marketing Daily, Karlene Lukovitz - Friday, February 28, 2014
For the sequel, Travis Okulski of car blog Jalopnik.com -- one ...
- Nutrition Label Reading Has Been Declining For Years
Marketing Daily, Karlene Lukovitz - Thursday, February 27, 2014
Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updatin ...
- What Do Millennials Think Of Your Brand?
Engage:Men, Jack Cohen-Martin - Thursday, February 27, 2014
In early February, Anheuser-Busch InBev, America's largest brewer, signed a deal ...
- Lots Of Feedback On Food Labels To Be Unveiled Today
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 27, 2014
Michelle Obama will today announce proposed changes to the nutritional food labe ...
- Budweiser Aims To Make Opening Day National Holiday
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2014
"While many would probably appreciate the day off to celebrate the sta ...
- New! 'Got Milk' Tagline Scrapped, Replaced With 'Milk Life'
Out to Launch, Amy Corr - Monday, February 24, 2014
Bank turns ATMs into GAYTMs. Bates Motel site keeps visitors in t ...
- More Guys In Grocery Aisles With Higher Brand Affinity
Marketing Daily, Karl Greenberg - Monday, February 24, 2014
About 54% of surveyed men said they shop for groceries and househo ...
- Milk's Got A New Tagline
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 25, 2014
A longstanding advertising tagline evidently has begun to turn. "Got Milk" ...
- Coke Mocks Social-Media Addiction
The Social Graf, Erik Sass - Monday, February 24, 2014
In an age when every big brand seems to be falling ov ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- Dr Pepper's Santos TV Spot Quickly Pulls 98K+ Views
Marketing Daily, Karlene Lukovitz - Tuesday, February 18, 2014
Romeo Santos, the lone Latino in this year's campaign, is featured ...
- Coke To Increase Media Spend By Up To $1 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 19, 2014
Responding to the continuing decline in soda sales in North America a ...
- YouTube Viewers Name 'Puppy Love' 2014 Ad Blitz Winner
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 17, 2014
Budweiser won the hearts of millions who voted "Puppy Love" as t ...
- Coca-Cola's Controversial Super Bowl Ad Connects With Online Latinos
Engage:Hispanics, Lee Vann - Thursday, February 13, 2014
Overlooked in the media firestorm is the connection the multi-cultural theme h ...
- Evian Generates V-Day Social Messages For Fans
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
Evian's latest effort to promote its "Live Young" brand mantra is ...
- Coke, Green Mountain To Co-Sell Home Drinks Maker
Marketing Daily, Karlene Lukovitz - Thursday, February 6, 2014
In a move bound to shake up the traditional beverages industry, Coca-Co ...
- Cola Wars Shift To The Home Front
Marketing Daily - Top of the News, Thom Forbes - Friday, February 7, 2014
Cook up a batch of homemade popcorn and pull up a sto ...
- Furor Over Bollywood Star's 'Deendorsing' Pepsi
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2014
Indian movie icon Amitabh Bachchan, a one-time "brand ambassador" for Pepsi Co ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...