- New Weight Watchers Campaign Offers 'Help For The Hard Part'
Marketing Daily, Karlene Lukovitz - Friday, November 28, 2014
Struggling to compete with weight-loss apps, Weight Watchers is not only getti ...
- Bud Light Gears Up For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, November 25, 2014
Bud Light is gearing up for the Super Bowl with the announceme ...
- New FDA Regs On Calorie Counts Exceed Activists' Expectations
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 25, 2014
Ignorance will no longer be caloric bliss for folks munching out ...
- Pay-To-Play Beer Scandal In Boston
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
Massachusetts regulators are investigating a beer-tap pay-to-play condition in the state ...
- Barefoot Wine Sponsors Comedy Video
Marketing Daily, Tanya Gazdik - Tuesday, November 18, 2014
"Barefoot is all about fun and giving, so Prank it Forward ...
- Newcastle Intros Scotch Ale
Marketing Daily, Tanya Gazdik - Thursday, November 13, 2014
"One of our dreams is to get rid of the 'intimidation' fact ...
- Unexpectedly, PepsiCo President Abdalla To Retire At Year-End
Marketing Daily, Karlene Lukovitz - Friday, November 7, 2014
Abdalla was widely viewed as a possible successor to chairman and C ...
- Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead
Marketing Daily, Karlene Lukovitz - Thursday, November 6, 2014
The food industry is relieved that measures that would have required disclosi ...
- Berkeley Passes Nation's First Tax on Sugary Beverages; S.F. Measure Fails
Marketing Daily, Karlene Lukovitz - Wednesday, November 5, 2014
Berkeley, Calif., has become the first U.S. city to pass a measu ...
- Sparkling Ice Launches Campaign Featuring NBA MVP Kevin Durant
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2014
The initial elements include a digital campaign (screen capture here) on ESPN.c ...
- Budweiser Kicks Off Holiday Efforts
Marketing Daily, Tanya Gazdik - Tuesday, November 4, 2014
The beer company debuts a new TV spot, "Invitations," which stars re ...