- Colombian Coffee Growers Federation Touts 'Bean Bang Theory'
Marketing Daily, Karl Greenberg - Friday, February 27, 2015
The ersatz travelogue is as much about the beauty of Colombia ...
- Lucozade Appoints AnalogFolk To Digital Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Lucozade, the soft drinks brand, has appointed AnalogFolk to handle its ...
- KFC Offering All The Coffee Cup You Can Eat In UK Outlets
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 26, 2015
KFC will be introducing Seattle's Best coffee - a brand within t ...
- Don Keough, Beloved Coca-Cola President And New Coke Frontman, Dies At 88
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 25, 2015
Donald R. Keough, who deftly steered Coca-Cola Co. through its New Co ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
To enter, U.S. college and university students can create a short vide ...
- Coke Launches Global Campaign To Mark Bottle's 100th
Marketing Daily, Karlene Lukovitz - Monday, February 23, 2015
One ad, "Together," by video director and fine art photographer David LaChapell ...
- 42% Of Millennials Think Private-Label Foods Are More Innovative
Marketing Daily, Karlene Lukovitz - Saturday, February 21, 2015
"We're seeing a shift in consumer thinking at the grocery store," su ...
- Heineken Kicks Off UEFA Champions League Soccer Promo
Marketing Daily, Tanya Gazdik - Thursday, February 19, 2015
Heineken aims to bring fans closer to the sport they love wi ...
- Now The Food Fight Begins: Dietary Panel Calls For Less Meat, Sugar, Refined Grains
Marketing Daily - Top of the News, Thom Forbes - Friday, February 20, 2015
Reflecting what we've all been reading in recent years, the 2015 Dieta ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- Anheuser-Busch Selects Heroes
Marketing Daily, Tanya Gazdik - Wednesday, February 18, 2015
"This program has been a success because the people featured in th ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Montejo Beer Partners With Mexican Rock Band
Marketing Daily, Tanya Gazdik - Sunday, February 15, 2015
"Man connects with fans in the U.S. and abroad with music a ...
- Capri Sun Replaces HFCS With Sugar; Preps New Marketing
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
Greg Guidotti, Kraft's senior director for ready-to-drink beverages, says Capri Sun h ...
- Perrier Creates Virtual And In-Store Party Destination
Marketing Daily, Karlene Lukovitz - Wednesday, February 11, 2015
A new campaign for Perrier mineral water features "District Perrier," a par ...
- Coke, Pepsi Tread Other Beverages, Snacks As Soda Wars Recede
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 12, 2015
PepsiCo's earnings were down 24% for the quarter due to currency fluctuatio ...
- Brand Keys CLEI 2015: Emotional Values More Critical Than Ever In Driving Customer Loyalty
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
"Those that are better at identifying customers' expectations and connecting with th ...
- Pepsi To Debut Music Platform During Grammys
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
The brand, a longtime sponsor of the awards, will air multiple a ...
- Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kamp ...
- U.S. Spirits Sales: Growing, But At A Slower Pace
Marketing Daily, Karlene Lukovitz - Wednesday, February 4, 2015
The "premiumization" trend -- sales growth driven by higher-priced spirits, particularly with ...
- Court Upholds FTC Ruling That Some POM Wonderful Ads Were Deceptive
Marketing Daily, Karlene Lukovitz - Monday, February 2, 2015
In an opinion for the three-judge panel, judge Sri Srinivasan wrote th ...