- Johnnie Walker Hooks Up With 'Johnny Drama' From 'Entourage'
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2015
The premise: Johnny Drama dreams that he's been made the new fa ...
- Minute Maid Latest Brand To Empathize With 'Perfect' Parenting Pressures
Marketing Daily, Karlene Lukovitz - Tuesday, April 28, 2015
Minute Maid's creative, developed with Doner Detroit, takes a sort of "It ...
- Bud Light Blasted For Label Many Say Promotes Rape Culture
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 29, 2015
Saying it would "never condone disrespectful or irresponsible behavior," Anheuser-Busch yesterday withdr ...
- Diet Pepsi Ditching Aspartame In The U.S.
Marketing Daily, Karlene Lukovitz - Friday, April 24, 2015
Research has shown that Americans have very negative perceptions of the artifici ...
- Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
MAD, Steve McClellan - Wednesday, April 22, 2015
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCo ...
- Greeks Bear Gifts: 2014's Biggest Consumables Launches Dominated By Yogurts
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2015
The Bud Light Lime brand, a leader in leveraging Millennials' thirst f ...
- Budweiser Teams With National Parks, 13th Witness For Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2015
Budweiser has announced its commitment to the environment through a partnership wi ...
- Which Food and Beverage 'Power Brands' Are Really Winners ... And Why?
Marketing Daily, Karlene Lukovitz - Tuesday, April 21, 2015
The legacy brands that are most likely to keep thriving in t ...
- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- A-B Launches Digital Ad For Oculto
Marketing Daily, Tanya Gazdik - Monday, April 20, 2015
Marketing aims to reach the target millennials where they are: "in t ...
- Mono "Lytes Up" Fitness Routines For New Propel Water Campaign
MAD, Larissa Faw - Thursday, April 16, 2015
Debuting this week, a new campaign sets out to "lyte up" fitne ...
- Suntory Puts MediaCom On Alert
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2015
MediaCom is on alert in the UK as the owner of Lucoza ...
- Consumers More Fickle In Alcohol Choices
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2015
Consumers are no longer tied to one specific "go-to" drink and n ...
- Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed ...
- Coke Expanding 'Share A Coke' For Summer 2015
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
This time, the number of popular U.S. first names on bottles wi ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Millennials Embrace Food/Beer/Wine Festivals
Marketing Daily, Tanya Gazdik - Thursday, April 9, 2015
"Nothing brings millennials together better than the chance to bond over ...
- Coca-Cola Takes Top Marketer and Top Brand In Global Effie Index
Marketing Daily, Karlene Lukovitz - Wednesday, April 8, 2015
Vodafone jumped to second place, bumping McDonald's down to third in t ...
- It's Time For Country Time Lemonade TV Ads After A 14-Year Hiatus
MAD, Larissa Faw - Tuesday, April 7, 2015
Country Time Lemonade is once again returning to TV to connect wi ...
- McDonald's, Coke, Bud Among Q1's Top Ace Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2015
The spot was not only the top-scoring ad of the Super Bow ...
- Budweiser Sets Out To Find 'King Of Burgers'
Marketing Daily, Tanya Gazdik - Tuesday, April 7, 2015
"Budweiser is using this program to rally people around two American staple ...
- Gatorade's #BeLikeMike Revival Campaign at 21.5M Views And Counting
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
Supported by a full-page takeover on the NBA section of ESPN.com, t ...