- Lipton Promotes Sparkling Ice Tea With New Experiential-Plus Campaign
MAD, Larissa Faw - Friday, April 29, 2016
The beverage brand has developed a touring experiential event (in partnership wi ...
- Redd's Wicked Apple Amps Up The Testosterone
Marketing Daily, Karlene Lukovitz - Tuesday, April 26, 2016
The new 15-second ads from Mekanism -- which became the brand's agen ...
- Daily Beast Creates Red Label, Lifestyle Content Targets Affluent Millennials
Publishers Daily, Sara Guaglione - Tuesday, April 26, 2016
The initiative will be led by a new team of four seni ...
- Mountain Dew Enlists NASCAR Stars For Promo
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
"NASCAR is a great fit for Dew because we each have ...
- Coca-Cola's Hi-C Ecto To Return Along With 'Ghostbusters'
Marketing Daily, Karlene Lukovitz - Monday, April 25, 2016
The slimy green drink originally launched in 1987 as a tie-in ...
- Five Questions With Absolut's Marketing Chief
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2016
Absolut is continuing its quest to re-establish the brand as a nightli ...
- BrandStar Lands Cheribundi Biz
MAD, Larissa Faw - Wednesday, April 6, 2016
The branded content marketing and entertainment company will be responsible for multicultur ...
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...