- Yellow Tail Gets Around A-B Super Bowl Exclusivity
Marketing Daily, Tanya Gazdik - Friday, January 27, 2017
The 30-second spot is the beginning of a three-year marketing campaign. ...
- NEW! Don't Cry Over Spilled Milk, Unless It's Canadian Milk
Out to Launch, Amy Corr - Wednesday, January 18, 2017
Dairy Farmers of Canada launched "The Dinner Party," a 30-second spot th ...
- Devotion Vodka Selects Halo Group To Tout Its "Healthy Choice" Brand Positioning
MAD, Larissa Faw - Friday, January 13, 2017
The brand has selected The Halo Group to help tout its bra ...
- Canada Dry TV Spots Urge Gen Y To 'Relax Harder'
Marketing Daily, Karlene Lukovitz - Saturday, January 14, 2017
The campaign also includes cocktail recipes and interactive content from The Richar ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- Coca-Cola Sued Over Soda Marketing Messages
Marketing Daily, Karlene Lukovitz - Thursday, January 5, 2017
Coke's video notes that the "140 happy calories" in 12 ounces c ...
- Another Year Of Upheaval For Food, Beverages, Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2017
More than ever, consumers equated "clean" and fresh ingredients with healthfulness. Tha ...