- Pepsi Lights Up Grill With Bobby Flay, Launches Summer Flavors
Marketing Daily, Erik Oster - Tuesday, April 23, 2024
Pepsi teamed up with celebrity chef Bobby Flay for the latest installme ...
- How 3 CPG Brands Approached Earth Day
Marketing Daily, Erik Oster - Tuesday, April 23, 2024
Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesig ...
- Diageo Revamps Cocktail Shaker As Ready-To-Serve Take Center Stage
Out to Launch, Fern Siegel - Wednesday, April 17, 2024
Bakery's OOH and print work notes how the trend replaces previous incarnati ...
- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- HOP-ing Into The Clutter: HOP WTR Innovates Against the Noise
Brand Insider, Steve Smith - Friday, April 19, 2024
Americans love drinking, but apparently we will do just about anything ...
- Wisconsin Brands Johnsonville, Leinenkugel's Link Up For Beer Brats
Marketing Daily, Erik Oster - Wednesday, April 10, 2024
The Summer Shandy Beer Brat is a grilling sausage infused with t ...
- Coca-Cola-Marvel 'Heroes' Promote Package Design, AR Site Experience
MAD, Fern Siegel - Tuesday, April 9, 2024
The campaign taps into the power of the Marvel Universe in fu ...
- Deschutes Introduces Fresh Squeezed Non-Alcoholic IPA, Packaging Redesign
Marketing Daily, Erik Oster - Tuesday, April 9, 2024
For larger, established breweries searching for growth, often the best bet com ...
- Coca-Cola Brings Character-Driven Packaging To Life With Marvel Collaboration
Marketing Daily, Erik Oster - Monday, April 8, 2024
"Coca-Cola x Marvel: The Heroes" features a new ad, packaging design wi ...
- Liquid I.V. Takes On Hot Events, Including Miami's Formula 1 Race
Pharma & Health Insider, Les Luchter - Thursday, April 4, 2024
Liquid I.V will sponsor Neon Carnival -- which, most fittingly for t ...
- PepsiCo Bets On Soccer With Leagues Cup Sponsorship For Frito-Lay, Rockstar
Marketing Daily, Erik Oster - Tuesday, April 2, 2024
A summer campaign ahead of the tournament will include specialized packaging a ...
- MLB Star Julio Rodriguez Makes Debut For Muscle Milk In 'Strength For It All'
Marketing Daily, Erik Oster - Tuesday, March 26, 2024
The campaign also features longtime brand partner and WNBA star Candace Par ...
- Bucked Up Brings Anime To Sports Nutrition Market
Marketing Daily, Les Luchter - Monday, March 25, 2024
Giving alternate identities to five pre-workout formulas and two other supplements. produc ...
- Olivia Culpo Has 'Zero To Hide' In Body Armor Debut Alongside Christian McCaffery
Marketing Daily, Erik Oster - Monday, March 25, 2024
The ad marks the debut campaign specifically devoted to Body Armor Ze ...
- E.L.F. Cosmetics Has Brush With Liquid Death In 'Corpse Paint' Collaboration
Marketing Daily, Erik Oster - Tuesday, March 26, 2024
The brands teamed up to release a five-piece makeup kit housed ...
- Subway Lands 10-Year Deal With Pepsi
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, March 24, 2024
"The decision to switch brands is based on 'guest preferences across demographics, ...
- Bubly Bursts Beyond Category With Flavored Sparkling Water Line
Marketing Daily, Erik Oster - Tuesday, March 19, 2024
The product debuts nationally across grocery, gas and convenience stores, as we ...
- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Erik Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Essentia Enters Flavored Water Category WIth Hydroboost Launch
Marketing Daily, Erik Oster - Friday, March 15, 2024
The brand also teamed up with longtime partner Tate McRae for ...
- Olipop Seeks Traveling 'Soda Consultants' From Superfan Pool
CPG Insider, Erik Oster - Friday, March 8, 2024
Promotion was inspired by one of the top comments the brand ge ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Erik Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...
- The Can Who Fell To Earth: Monster Ultra Launches Flavor With AR Event
Marketing Daily, Erik Oster - Thursday, March 7, 2024
The brand brought a giant version of its can to life wi ...
- How To Brew A Non-Alcoholic Beer Brand
CPG Insider, Erik Oster - Friday, March 1, 2024
Creative director Nicole Meyer discusses what goes into designing a brand f ...
- Gatorade Promotes National Launch Of Gatorade Water With 'Always In Motion'
Marketing Daily, Erik Oster - Wednesday, February 28, 2024
Campaign includes a focus on dance, showing performers such as French dance ...
- Coca-Cola Goes K-Pop With K-Wave Zero Sugar
Marketing Daily, Erik Oster - Tuesday, February 27, 2024
Coca-Cola Creations teamed up with K-Pop artists on experiences promoting the late ...
- Dunkin' Bounces Into Spring With New Energy Beverages
Marketing Daily, Teresa Buyikian - Monday, February 26, 2024
Sparkd' Energy is a fruit-flavored carbonated energy drink imade with "vitamins, minera ...
- Pepsi Collab Transforms Shaq's Custom Kicks To Hold Brand's Mini Cans
Marketing Daily, Erik Oster - Monday, February 26, 2024
Pepsi partnered with Reebok, Shaq, and the Shoe Surgeon on customized Reeb ...
- Captain Morgan Sliced Sets Sail For RTD Category
Marketing Daily, Erik Oster - Saturday, February 24, 2024
Flavor and variety are primary considerations in the category, so the bra ...
- Kevin Hart Fits 29 Hours Into A Day In Fast-Paced C4 Energy Ad
Marketing Daily, Erik Oster - Thursday, February 22, 2024
Commercial introduces the "Energy That Hits" tagline while showing a day ...
- The Rock's ZOA Drink Sells 'Big Dwayne Energy," But Stumbles In Execution
Marketing Daily, Erik Oster - Tuesday, February 20, 2024
Ad shows ordinary people turning into the Rock, empowered to accomplish ...