- Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2015
Optimizing budgets remains a thorn in the side of marketers. Some strugg ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...
- Google AdWords Announces Tools, Formats For Search, Display
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2015
Along with the data, Google on Tuesday announced a series of too ...
- GroupM Has Rebranded Its Interaction Platform, Now Called GroupM Connect
MAD, Steve McClellan - Monday, May 4, 2015
In a memo to staffers issued last week, John Montgomery, chairman Nor ...