- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- Dish Media Expands Programmatic Set-Top-Box VOD Ad Inventory
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
Advertisers can bid on ad VOD inventory through private, real-time auctions s ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Gro ...
- Don't Forget To Bid On Your Own Brand Terms
Search & Performance Insider, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, b ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of Luck
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2020
Being around in the early days of the internet was luck, sa ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Remember Bid Caching? It's Back, Sort Of
RTBlog, Joe Mandese - Monday, December 9, 2019
The practice, which effectively cached and kept reusing an advertiser's bid reque ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decision ...
- Google Ads Introduces Bid Strategy Reporting With Signals
Search & Performance Insider, Laurie Sullivan - Friday, November 22, 2019
Google's Smart Bidding is intended to give advertisers transparency into the facto ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decid ...
- Search: Customers Feel Misled By Top-Ranked Results, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Many ill-informed consumers consider top-ranking to be an indication of the quali ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock Deal
Television News Daily, Wayne Friedman - Tuesday, October 22, 2019
The move is intended to boost Roku as a full-service platform ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissio ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2019
Viant has been working for years to wipe out fraudulent impressions fr ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2019
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-par ...
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Search & Performance Insider, Laurie Sullivan - Thursday, May 30, 2019
Marketing plans that include AI to optimize media buying and bidding contin ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- Adobe Automates Bidding Performance, Google Becomes First Publisher Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
Adobe Advertising Cloud on Tuesday announced updates to its search capability th ...
- An Hourly Bidding Algorithm Launches For Amazon Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, March 20, 2019
The hourly bidding algorithm is powered by an econometrics and machine-learning da ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
Search & Performance Insider, Laurie Sullivan - Monday, March 18, 2019
Microsoft Bing emerges from the shadows to share details of some rece ...
- Reddit Jumps Into Pay Per Click, Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Digital First Media Makes Bid to Buy Gannett
Publishers Daily, Melynda Fuller - Monday, January 14, 2019
Digital First Media is well-known for buying up papers, then consolidating resourc ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I ha ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...