- The Digital CMO: Myth Or Reality?
Marketing Daily, Ben Plomion - Friday, June 28, 2013
To start with, successful CMOs are doing three things within the marketi ...
- 4As Creates Data Advisory Council To Enhance Education Initiatives
MediaDailyNews, Steve McClellan - Thursday, June 27, 2013
With data and related issues becoming increasingly integral to marketer and agen ...
- F.T.C. Floats "Reclaim Your Name" Data Protection Effort
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 27, 2013
The Federal Trade Commission is considering an industrywide initiative -- tentatively titl ...
- Microsoft, Oracle Mend Fences In The Cloud
Data and Targeting Insider, Laurie Sullivan - Thursday, June 27, 2013
Microsoft and Oracle announced a partnership Monday allowing some of Oracle's softwa ...
- De-Manufacturing The Brand
Data and Targeting Insider, Steve Smith - Sunday, June 23, 2013
Big Data and real-time marketing channels, ironically, may force companies to fa ...
- Hipster Accused Of Infringing Copyright By Uploading Address Books
PolicyBlog, Wendy Davis - Friday, June 21, 2013
Web users who bring privacy lawsuits against online companies often face ...
- The 'Other CMO'
Around the Net in Real-Time, Tyler Loechner - Wednesday, June 19, 2013
CMO. It stands for Chief Marketing Officer, right? Well, usually, yes, b ...
- Brand Etiquette For Digital Identities
Data and Targeting Insider, Laurie Sullivan - Tuesday, June 18, 2013
Consumers want to know that brands value customer preferences and behavioral da ...
- Perpetual Motion In Big Data Planning
Marketing Daily, David Booth - Wednesday, June 19, 2013
According to a recent McKinsey report, "Big data: What's your plan?" t ...
- Does Big Data Require A Big Rethink?
Marketing Daily, Michael Hemsey - Tuesday, June 18, 2013
Is it possible that marketers have gotten Big Data wrong -- ...
- Omnicom, Salesforce Partnership Builds Cloud Services, Data Infrastructure
Online Media Daily, Laurie Sullivan - Friday, June 14, 2013
Omnicom Media Group will tie together online services and build out physic ...
- Americans Knew their Privacy Was Shot Even Before the NSA News
Data and Targeting Insider, Steve Smith - Monday, June 17, 2013
Americans appear to be of two minds about the use of the ...
- AdRoll Acquires Bitdeli, Enhances Data Power
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Amid a flood of excitement over Big Data, retargeting platform AdRoll announc ...
- Mobile Attribution, Video Stars Rising
Data and Targeting Insider, Laurie Sullivan - Thursday, June 13, 2013
Both social and mobile have a strong following, but Siemer & Associate ...
- Havas Acquires MFG Labs, Enhances Analytic Reach
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
In a bid to strengthen its Big Data analytics capabilities, Havas Med ...
- A Bullseye Requires Accurate Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 5, 2013
Ad targeting requires accurate data. Have you heard of Enliken? The company ...
- MediaMath Acquires Akamai's Ad Biz, Relaunches As Adroit Digital
Online Media Daily, Laurie Sullivan - Tuesday, June 4, 2013
MediaMath rolled pixel-free technology acquired from Akamai's ad business in January in ...
- What Do Marketers Want from Big Data Anyway?
Data and Targeting Insider, Steve Smith - Friday, June 7, 2013
Business leaders complain that big data is prohibitively complex and costly. B ...