- NSA Freely Accesses Data Between Yahoo, Google
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 31, 2013
The National Security Agency secretly broke into the main communications links connecti ...
- The Trade Desk Adds DG's Pre-Bid Data To DSP
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
In a world filled with Big Data, there's always more to offe ...
- Whom Would You Trust: A Human Or An Algorithm?
Search & Performance Insider, Gord Hotchkiss - Thursday, October 31, 2013
I've been struggling with a dilemma. Almost a year ago, I wro ...
- Data Suggests Bing More Efficient For Small Businesses
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 30, 2013
It cost less for small businesses to advertise on Bing, compared wi ...
- DMA's New Lobbying Effort Centers On Data-Driven Marketing
Online Media Daily, Wendy Davis - Tuesday, October 29, 2013
The trade group Direct Marketing Association is calling on Congress to overha ...
- Twelvefold Makes Programmatic Platform Self-Serve, Relies On 'Mindsets,' Not Cookies
Real-Time Daily, Tyler Loechner - Wednesday, October 30, 2013
Twelvefold on Wednesday announced the launch of a self-service version of the ...
- No More Surveys: New Tool Offers Real-Time Consumer Insights
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Data and analytics provider eXelate is expected to Tuesday announced the availabili ...
- Sociomantic Strikes Data Partnership, Helps Travel Marketers Boost Demand
Real-Time Daily, Tyler Loechner - Tuesday, October 29, 2013
Ad retargeting firm Sociomantic on Tuesday announced a partnership with Revenue Manageme ...
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins
RTBlog, Tyler Loechner - Tuesday, October 29, 2013
Is Big Data crushing the cookie, or is multichannel marketing? Is the ...
- Data Anxiety, 'Anemic' Carrier Support Lower NFC M-Payments Forecast
Data and Targeting Insider, Steve Smith - Monday, October 28, 2013
The holy grail of using mobile phones to close the data lo ...
- The Cookie Is Crumbling Under Multichannel's Weight
Real-Time Daily, Tyler Loechner - Monday, October 28, 2013
As more and more brands turn to multichannel marketing, new reports a ...
- Your End Of The Personalization Equation
MediaDailyNews, George Simpson - Friday, October 25, 2013
The ninth annual Accenture Global Consumer Pulse Survey estimates that 51% ...
- Perils Of Personalization Vs. Privacy
Marketing Daily, Jerry Jao - Thursday, October 24, 2013
Talking about Big Data to consumers from the perspective of providing releva ...
- Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
When it comes to increasing ROI, marketers that are big on B ...
- Aggregate Knowledge Joins Amazon Partner Network, Combines Its Data With Amazon Redshift
Real-Time Daily, Tyler Loechner - Thursday, October 24, 2013
Aggregate Knowledge, a data management platform (DMP), this morning announced its membersh ...
- Mounds Of Data Failing To Improve Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 23, 2013
Poor customer service sends consumers packing from one brand to another, despi ...
- Brands, Consumers Don't Agree On Value Of Marketing, But Consumers Connecting With Data-Driven Channels
Real-Time Daily, Tyler Loechner - Wednesday, October 23, 2013
A major disconnect exists between consumers and marketers in terms of h ...
- Datalogix Expanding Colo. Headquarters
Real-Time Daily, Tyler Loechner - Tuesday, October 22, 2013
After opening an office in Chicago last month, Datalogix, a company th ...
- Setting The Stage For Big Data Success
Marketing Daily, David Booth - Monday, October 21, 2013
Driving your Big Data initiatives from initial monitoring to organizational transformation wi ...
- Hewlett-Packard Enters Digital Analytics Space For Enterprise Market
Online Media Daily, Laurie Sullivan - Wednesday, October 16, 2013
Hewlett-Packard entered the digital analytics space Wednesday to support marketing across platform ...
- Auto Shopper Data Provider Dataium Partners With DMP eXelate
Real-Time Daily, Tyler Loechner - Thursday, October 17, 2013
Dataium, an automotive shopper data provider, and data management platform (DMP) eXela ...
- WhitePages Helps Businesses Protect Consumers With Big Data
Online Media Daily, Tyler Loechner - Thursday, October 10, 2013
Oakley, Vizio and Ann Inc. are now using Big Data and real-ti ...
- What's M-Commerce Worth This Holiday Season?
Data and Targeting Insider, Laurie Sullivan - Thursday, October 10, 2013
As the online advertising industry heads into the holiday season it wi ...
- Semcasting Announces Availability Of Audience Targeting Platform
Real-Time Daily, Tyler Loechner - Monday, October 7, 2013
Semcasting, an audience targeting platform that uses IP addresses instead of cookie ...
- Big-Data Disappointment?
Publishing Insider, Jeremy Hlavacek - Thursday, October 3, 2013
It's hard to pinpoint exactly when the term "big data" was invente ...
- Social Matures To Support Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 2, 2013
Aditive, which supplies social data, recently became a launch partner for Acxio ...