- WikiLeaks Founder Fires NSA Data Accusations At Google's Eric Schmidt
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2014
Book deals giving readers an inside look at some of the mo ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- Why Every Ad Can't Be Data-Driven
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
Data driven ad campaigns are great, but not always practical, according ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- Google To Open $773 Million Netherlands Data Center
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 24, 2014
A new data center in the Netherlands will cost Google 600 milli ...
- Size DOES Matter -- We Like BIG Trends
Online Spin, Cory Treffiletti - Wednesday, September 24, 2014
We are a society that measures everything we do, and size tru ...
- Google Adds "Structured Snippets" To Search Results
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, September 23, 2014
Google is officially adding knowledge graph data within search results snippets. “Goog ...
- Fellow Executives, It's Time To Go Back To School
Online Spin, Jamie Tedford - Tuesday, September 23, 2014
Permutation, correlation. causation: These are the new vocabulary words for today's marketi ...
- Yieldex Integrates With AppNexus For Publisher Analytics
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
Yieldex, a revenue management software provider, this week announced it has updat ...
- PCH Digital Appoints First CMO, Uses Data To Build Media, Entertainment Network
Data and Targeting Insider, Laurie Sullivan - Tuesday, September 23, 2014
Marketers covet accurate first-party data, but consumers have become more skeptical abo ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Programmatic Essential For Mondelez in 'Data Arms Race'
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Programmatic ad trading has a "bad reputation" with many marketers perceiving ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- comScore Panelists Seek Approval Of Privacy Settlement
Online Media Daily, Wendy Davis - Thursday, September 18, 2014
Measurement company comScore will pay an estimated 16,000 panelists between $500 a ...
- Most Companies Investing in Big Data, But Social Lags
The Social Graf, Erik Sass - Thursday, September 18, 2014
Roughly three out of four big companies (73%) plan to invest ...
- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- Google Reports Government Data Requests Rising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2014
Demand for information from Google and YouTube from United States authorities ro ...
- Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Microsoft will make location targeting and ad scheduling improvements to Bing A ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- It's About More Than Big Data
MediaDailyNews, Mike Donahue - Friday, September 5, 2014
Big data is not a shiny new toy...not the digital flavor ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Size Matters With Big Data And Internet of Things For Programmatic
Programmatic Insider, Skip Brand - Thursday, September 4, 2014
Even though we have been hearing a lot about big data, t ...
- Learning A Big Data Lesson From Big Brother
Search & Performance Insider, Gord Hotchkiss - Wednesday, September 3, 2014
You may not have heard of ICREACH, but it has probably hea ...
- Why Marketers Can't Ignore Celeb Photo Cloud Storage Leaks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 3, 2014
For marketing naysayer who continues to denounce the possibility of anyone wanti ...