- The Ultimate Accountability For Marketing Is Sales
Online Spin, Cory Treffiletti - Wednesday, November 26, 2014
For a very long time, marketers developed strategies to achieve marketing objectiv ...
- Exelate Receives BPA Certification For B2B Audience Data
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Data management platform (DMP) and data provider eXelate on Tuesday announced th ...
- Americans Don't Trust Social Media Companies with Personal Data
The Social Graf, Erik Sass - Tuesday, November 25, 2014
While a large number of Americans are okay with sharing at lea ...
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Mobile ad exchange Nexage on Wednesday announced the addition of four n ...
- REA Group Goes Programmatic With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
REA Group, an online real estate ad company headquartered in Australia, h ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Wednesday, November 19, 2014
You are the cookie now, and this has big implications we a ...
- Cybersecurity Battle Between FTC And Wyndham Goes To Mediation
Online Media Daily, Wendy Davis - Tuesday, November 18, 2014
A high-profile dispute between Wyndham Hotels and the Federal Trade Commission ...
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
RTBlog, Tyler Loechner - Monday, November 17, 2014
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, ...
- Target's Mobile App Adds Interactive In-Store Maps In Time For Black Friday Specials
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 17, 2014
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive map ...
- Better Understand Customers Through Smart Technologies, Predictive Analysis
Mobile Insider, Shekhar Deo - Friday, November 14, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Small Businesses Ready To Tackle Data, But Need Guidance
Data and Targeting Insider, Laurie Sullivan - Thursday, November 13, 2014
Most small businesses use analytics to make business decisions, find new customer ...
- The Great Cookie Debate - A Shift Ahead?
Search & Performance Marketing Daily, Jamie Gungler - Thursday, November 13, 2014
Many vendors offer typical ad-serving solutions for display, with few options ...
- Pew Study: Two Thirds Say Gov't Should Limit Ways Advertisers Use Personal Data
PolicyBlog, Wendy Davis - Wednesday, November 12, 2014
Almost two out of three Americans think the government should limit h ...
- Adara Launches Travel Ad Platform Fueled By Big Data
Real-Time Daily, Tyler Loechner - Tuesday, November 11, 2014
Adara, a big data company focused on targeting traveler audiences, on Tuesd ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much ...
- IAB To FTC: Stop Focusing On Advertisers' Use Of Consumer Data
PolicyBlog, Wendy Davis - Tuesday, November 11, 2014
The Federal Trade Commission should stop focusing on how advertisers use da ...
- FTC Asks Court To Let Cybersecurity Case Against Wyndham Proceed
Online Media Daily, Wendy Davis - Friday, November 7, 2014
Wyndham Hotel's failure to use "reasonable" security measures to prevent hackers fr ...
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
RTBlog, Tyler Loechner - Monday, November 10, 2014
The real currency of digital advertising -- data -- is a blessi ...
- On-Target, Off-Message: Political Advertising Looking For Something To Say
Data and Targeting Insider, Steve Smith - Thursday, November 6, 2014
In the latest political campaign cycle, marketers embraced advanced data analytics a ...
- Programmatic & Big Data Nerds: It's Marathon, Not Sprint
Programmatic Insider, Skip Brand - Wednesday, November 5, 2014
Everyone -- especially runners -- loves the New York City Marathon. T ...
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics Acquisition
RTBlog, Tyler Loechner - Wednesday, November 5, 2014
Audience buying is becoming the new norm in the ad industry, a ...
- The Messy World Of IoT Data
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 4, 2014
As more devices connect to the Internet, brand marketers will become consum ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...
- Publicis And Sapient Announce A Marriage Made In Data
Marketing Daily - Top of the News, Thom Forbes - Monday, November 3, 2014
Bouncing back from its inability to close a deal with Omnicom earli ...
- Analysis Finds Correlation Between Home Sales and Online Big Ticket Sales
Research Brief, Jack Loechner - Monday, November 3, 2014
According to BigCommerce, in its first report on client e-commerce sales, high ...