- The Great Big Data Fragmentation
Email Insider Europe, Andy Thorpe - Thursday, February 26, 2015
It's not a secret that the phrase "big data" didn't actually bri ...
- Correction: NCS AdVantics Datasets
MediaDailyNews, Erik Sass - Thursday, February 26, 2015
An article published in Media Daily News on Thursday, February 26, 201 ...
- Stumbling Badly In The Next 12-24 Months?
Online Media Daily, George Simpson - Thursday, February 26, 2015
My friend Cory Treffiletti asked in his SPIN column this week ...
- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Mobile Payments Services Slow To Increase Rate Of Use
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 25, 2015
Last week during Yahoo's developer's conference, Simon Khalaf, CEO of Flurry, ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Acxiom, a data management platform (DMP), on Tuesday announced the launch ...
- Ad-Targeting Data Providers Not All On Target
Around the Net in Real-Time, Tyler Loechner - Monday, February 23, 2015
The Wall Street Journal has posted an article exploring a research repo ...
- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 23, 2015
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...
- Google Agrees To Italy's Data Privacy Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 20, 2015
Those who think a government agency should spot-check Google's privacy practices wi ...
- According To Comment Section Data Mining, The Oscar Winners Are...
RTBlog, Tyler Loechner - Wednesday, February 18, 2015
Anonymous comment sections have been hounded, mostly because they are a hotb ...
- Rovi Inks Data Deal With A+E Networks
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 18, 2015
With its new deal, A+E Networks will use Rovi's Ad Optimizer ...
- The Rebranding Of A Century-Old Marketing Challenge
Online Spin, Maarten Albarda - Monday, February 16, 2015
Don't say I don't love you, dear reader, because today I ha ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...
- Taptica's Programmatic Platform Will Analyze Cost Per Action
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 11, 2015
Taptica is launching an advertising analytics tool March 1 on its mobi ...
- The Two Dimensions Of Data
Online Spin, Cory Treffiletti - Wednesday, February 11, 2015
Data can be intimidating, but it doesn't have to be. The fa ...
- What Data, Search Tell Us About Ourselves
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 10, 2015
Mimi Onuoha is working on a project for the Fulbright-National Geographic fellowsh ...
- How To Identify Individuals From Anonymous Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Anonymous data doesn't exist. I've been writing about this for years. N ...
- Cut Though The Noise: Big Data Applied to Search Marketing
MAD, Dan Carmody - Thursday, February 5, 2015
As search marketing experts, we are constantly trying to find ways ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...