- Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear
Daily Online Examiner, Katy Bachman - Tuesday, March 31, 2015
A group of ad attorney gurus gazed into their crystal balls ...
- Do You Want to Shop Where They Analyze Your Eye Movements?
Email Insider, Peter Moloney - Tuesday, March 31, 2015
I was reading a news item recently about another startup in t ...
- Clypd Adds TiVo Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Monday, March 30, 2015
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced th ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Monday, March 30, 2015
You are the cookie now, and this has big implications we a ...
- Former Disney, AOL Exec Joins Qriously
Real-Time Daily, Tyler Loechner - Friday, March 27, 2015
Charles Gabriel, former chief advertising officer at Walt Disney's Maker Studios, h ...
- Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform
Real-Time Daily, Tyler Loechner - Thursday, March 26, 2015
Neustar this week announced it has partnered with Nielsen to integrate Nielsen ...
- Google Takes 5-Star Product Ratings To U.K., France, Germany
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2015
Google's little gold stars that show how consumers rate products will n ...
- Less Is More: Diving Into The Data Of Content Marketing
Show Daily, Tanya Gazdik - Thursday, March 26, 2015
“Content is the panacea, but we’re not actually very good at it,&rdqu ...
- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Mobile ad firm Amobee on Tuesday announced a partnership that will s ...
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2015
Search retargeting company Magnetic has received a patent for its search retargeti ...
- Research Is The Industry's One-Armed Paper-Hanger
MediaDailyNews, Charlene Weisler - Monday, March 23, 2015
We talk about how change is impacting the core mechanics of h ...
- Google Maps Negotiates With Data Suppliers
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 23, 2015
Mike Blumenthal confirmed that YellowPages.ca (YP.ca) is no longer Google's primary da ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Will Big Data Kill Off Our Precious Syndicated Research Tools?
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, March 23, 2015
Syndicated research will not be with us for long. And big da ...
- FTC Creates New Office To Examine Internet Of Things, Big Data, Other Emerging Tech
PolicyBlog, Wendy Davis - Monday, March 23, 2015
The Federal Trade Commission is beefing up its technological expertise in ord ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...
- SMG Rolling Out Pace Panel 'Knowledge Platform'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Starcom MediaVest Group (SMG) has begun the global expansion of its Pa ...
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
London Blog, Sean Hargrave - Friday, March 20, 2015
As marketers plan for the year of the Data Management Platform, it ...
- WPP's Sorrell Confirms Interest In Dunnhumby
MAD, Steve McClellan - Wednesday, March 18, 2015
The holding company was in no comment mode for days after ne ...
- Rapid Growth Of RTB Still Comes Down To Data
Programmatic Insider, James Green - Thursday, March 19, 2015
According to eMarketer, RTB now serves as the dominant transaction method ...
- Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 18, 2015
Large companies like General Motors and Sony have a slew of exper ...
- Obama Administration Asks Supreme Court To Turn Away Spokeo
Daily Online Examiner, Wendy Davis - Tuesday, March 17, 2015
Siding against Spokeo.com, the Justice Department tells the Supreme Court that consume ...
- WPP Bidding For Shopper Data Giant Dunnhumby
MAD, Steve McClellan - Monday, March 16, 2015
Several UK press reports, citing unnamed sources, reported the bid over t ...
- Mindshare Taps iProspect For New Data Chief
MAD, Larissa Faw - Monday, March 16, 2015
Rolf Olsen has been appointed Chief Data Officer at the WPP med ...
- Real-Time Bias: 64% Of Marketers Basing Decisions On Biased Data
RTBlog, Tyler Loechner - Tuesday, March 17, 2015
Nearly two-thirds (64%) of marketers turn to ad tech providers for da ...
- Harte Hanks Acquires 3Q Digital
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 16, 2015
Harte Hanks announced the acquisition of 3Q Digital Monday, one of t ...
- Facebook Still No. 1 For Teens -- But Is It No. 1 Ad Medium?
Online Spin, Maarten Albarda - Monday, March 16, 2015
Facebook is the truly big thing if you're after teens. As ...
- Reverse Engineering Through Data To Find New Markets
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Sometimes we find that the 20-somethings a brand thought frequented their W ...
- Demand For Control Of Data Prompts Willingness To Share
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 11, 2015
Consumers have become more savvy and demanding as they find ways ...