- Hotels Adjust Prices Based on Their Social Media Reputation
The Social Graf, Erik Sass - Friday, May 29, 2015
In addition to providing insight into consumer attitudes and preferences, social med ...
- Data-Driven Spending Grows Despite Tempered Expectations
Real-Time Daily, Tyler Loechner - Wednesday, May 27, 2015
Marketers continue to invest more and more in Big Data. Over one-thi ...
- Is The Novelty Of Programmatic Wearing Off?
RTBlog, Tyler Loechner - Thursday, May 28, 2015
Is the novelty of programmatic wearing off? The topic still piques t ...
- Data Suggests Popularity Of Banking Apps
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 27, 2015
YouAppi built a Post-Install Event Analytics dashboard as part of the upda ...
- The Connection Between SEO And Server Log Analysis
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 26, 2015
Samuel Scott explains how to use a site's server log analysis ...
- Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform
Real-Time Daily, Tyler Loechner - Friday, May 22, 2015
Lotame, a data management platform (DMP), on Friday announced it has partner ...
- Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.
RTBlog, Tyler Loechner - Thursday, May 21, 2015
In the programmatic ad-buying world, audience data has become increasingly important. A ...
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand i ...
- Burberry Looks To 'Single Global View' Of Customers To Keep Growing
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Burberry is implementing a "fundamentally different way of using data throughout t ...
- Most Real-Time Data Isn't Really Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 20, 2015
Not all offline data will integrate into so-called real-time systems in re ...
- Content May Be King, But Data Is The 'Hand'
Online Spin, Cory Treffiletti - Wednesday, May 20, 2015
The recent news of AOL being acquired by Verizon created a firesto ...
- Turn Adds DoubleVerify's Pre-Bid Data To Platform
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
More and more ad tech platforms are turning to pre-bid data ...
- Who Owns The Data? 'Finders Keepers' Rules The Day
Show Daily, Tyler Loechner - Tuesday, May 19, 2015
As the "Internet of Things" takes shape, the importance of valuable da ...
- Comcast Revamps Set-Top Data As NBCU Audience Platform
MediaDailyNews, Wayne Friedman - Friday, May 15, 2015
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired ...
- Verizon-AOL Deal Fueled By Data
Around the Net in Real-Time, Tyler Loechner - Thursday, May 14, 2015
"Industry observers say Verizon intends to acquire AOL for its ad-tech capabilities ...
- Real-Time Data Platform Ekho Raises $1.2 Million
Real-Time Daily, Tyler Loechner - Thursday, May 14, 2015
Ekho, a real-time data platform, this week announced it has raised $1 ...
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
Joining other networks to provide marketers and media agencies with more da ...
- Verizon's, AOL's Data Trove
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 13, 2015
With Verizon's purchase of AOL, its immediate goal will be to combi ...
- How Marketers Can Adjust To Google's Mobile Algorithm
Mobile Marketing Daily, Krista LaRiviere - Wednesday, May 13, 2015
Whether you'll be affected significantly or just a little over the ne ...
- LinkedIn Shares Data With Independent Researchers
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, May 12, 2015
LinkedIn is sharing a “significant amount” of its data set with ...
- Bridging the Gap Between On- and Offline Marketing With CRM
Metrics Insider, Dean Vegliante - Friday, May 8, 2015
The advertising industry currently stands at the beginning of an era, whe ...
- Demystifying The Use Of TV Audience Data: A Call For Standardization
Audience Buying Insider, Walt Horstman - Friday, May 8, 2015
Network groups' increasing investments in TV audience data suggest that this ...
- How Data Turned A Memoir Into Showtime Hit 'House Of Lies'
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 6, 2015
How did a "hard-working schmo in consulting" just write down words th ...
- For Best Results: Big Data, Meet Media Research
Metrics Insider, Josh Chasin - Wednesday, May 6, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- Internet of Things' True Promise Is Real-Time Digital Marketing
London Blog, Sean Hargrave - Tuesday, May 5, 2015
Forget dishwashers arranging their own servicing appointment -- what about elevators th ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...