- NBA Owners Invest In Sports Betting Data Firm
Around the Net In Media, Gavin O'Malley - Wednesday, October 28, 2015
Michael Jordan, Mark Cuban and Ted Leonsis are investing millions into Swi ...
- Political Views Linked To Consumer Purchase Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 28, 2015
The Rocket Fuel Research Team examined political preferences of 2,832 registered vote ...
- Publicis Groupe, Orange Launch Startup Investment Fund
MAD, Steve McClellan - Tuesday, October 27, 2015
Publicis Groupe and telecommunications giant Orange are launching a new venture fu ...
- Harnessing Big Data to Transform Marketing
Connected Thinking, Chuck Martin - Monday, October 26, 2015
Anyone following the Internet of Things knows that big data is o ...
- IBM Partners With Twitter For Data Analytics
The Social Graf, Erik Sass - Tuesday, October 27, 2015
IBM is making social media analytics more broadly accessible through a n ...
- Vibes, IBM Partner For Omnichannel Marketing
Email Marketing Daily, Jess Nelson - Friday, October 23, 2015
Vibes, a mobile technology company, on Friday announced the integration of i ...
- Study: Web Site Performance Critical To Customer Experience
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 21, 2015
How long a user will wait for a Web site to lo ...
- Google Data Suggests Shopping Moments Replace Black Friday Marathons
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2015
Holiday shopping no longer means taking a multi-hour trek to the loc ...
- Ansira Acquires SQ1, Promises Clients Better Marketing Performance
Real-Time Daily, Sara Guaglione - Monday, October 19, 2015
With the acquisition of SQ1, a digital marketing services and analytics agenc ...
- Publicis.Sapient Launches Artificial Intelligence Practice
MAD, Larissa Faw - Thursday, October 15, 2015
The Publicis Groupe unit is acquiring a minority stake in Lucid, ...
- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
MediaDailyNews, George Simpson - Thursday, October 15, 2015
On the same day Gartner forecast that "by 2018, half of busine ...
- Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketin ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- Marketing Tech Spend To Hit $32B By 2018
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers are also capitalizing on opportunities with Big Data: It is estimat ...
- Give Marketers A Break: Not All Metrics Have To Be Units Sold
Data and Targeting Insider, Sean Hargrave - Monday, October 12, 2015
Marketers get a hard time for metrics not always reflecting hard sale ...
- Quantcast Teams With Data Providers For Audience Targeting
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
Many data and tech providers want to break into the digital ...
- Can Facebook Be Free If Data Doesn't Flow Back To America?
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Do you enjoy arguing with people on Twitter and idling away endle ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Are Digital Consumers Really This Dumb?
London Blog, Sean Hargrave - Wednesday, October 7, 2015
Free services have relied on the exchange of data and receipt ...
- Amazon Strengthens Its Position As First Search Destination
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2015
Amazon continues to take search market share from Bing, Google, and Yaho ...
- Automotive Giants Meet To Further Standards For In-Vehicle Data
SearchBlog, Laurie Sullivan - Wednesday, October 7, 2015
The future for location-based and in-vehicle data doesn't begin and end wi ...
- Mars Explains Why It Wants To Handle Data Without Third Parties
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Mars is waking up to the value of its owned data ...
- Spokeo Urges Supreme Court To Reject White House, Dismiss Suit About Errors
Daily Online Examiner, Wendy Davis - Friday, October 2, 2015
Firing back against the White House, online data aggregator Spokeo says t ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...